1. Contents of the Newsletter

The newsletter arrived with the subject line "An update to our Privacy Policy on the use of email tracking pixels" and is marked as a non-commercial communication. Its purpose is informational rather than promotional: it explains a change to how YOOX measures engagement with its emails.

The message opens with a navigation bar linking to the New Arrivals section and to the Women, Men and Kids categories, followed by the headline "An Update to Our Privacy Policy on the Use of Email Tracking Pixels."

The body of the email is short and addressed personally with a simple "Hi." It explains that YOOX places small tracking elements, known as pixels, inside its emails. According to the message, these pixels serve two main goals:

• To make sure the content delivered is always relevant and in tune with the recipient's style.
• To understand which messages the recipient prefers and how they interact with them.

The newsletter states that the company has updated its Privacy Policy to provide more detail on how these technologies work and how recipients can manage their preferences. It then reminds readers of two key rights:

• Consent to the use of tracking pixels can be withdrawn at any time through a dedicated link at the bottom of any YOOX email.
• Withdrawing consent does not stop promotional communications; recipients will still receive them.

The email closes with a thank-you note signed by the "Yoox Team." The footer includes links to Customer Care, Delivery and Returns, an instruction to add the sender address myoox@emails.yoox.com to the address book to ensure delivery, a notice explaining that the message was sent because the recipient subscribed to the YOOX newsletter, the company's legal details, links to Privacy, Unsubscribe and Disable Pixel Tracking, social media icons (Facebook, X, Instagram-style and other networks), and app download badges for the App Store and Google Play.

2. Products

This newsletter does not promote any specific products, prices or collections. Although the navigation bar references New Arrivals and the Women, Men and Kids departments, these are standard site links rather than featured items. No product images, descriptions or offers are included, which is consistent with the message's non-commercial nature.

3. The Store: YOOX.com

YOOX is a well-known online fashion retailer, operating through the domain yoox.com. Its navigation structure, organized around Women, Men and Kids, reflects a broad fashion offering spanning apparel, footwear and accessories for all ages. The brand's presence is reinforced by dedicated mobile applications available on the App Store and Google Play, which makes shopping accessible across devices.

The company is part of the YOOX NET-A-PORTER GROUP, and its legal footer identifies YOOX NET-A-PORTER GROUP S.p.A., headquartered at Via Morimondo 17, 20143 Milan, Italy. This Milan base places the company within Italy's fashion industry, a region renowned for design and luxury craftsmanship.

What stands out in this communication is the brand's transparency toward its subscribers. Rather than quietly adding tracking, YOOX chose to notify readers, explain its purpose, and provide clear controls: a consent withdrawal link, a pixel-disabling option and an unsubscribe link. Stating explicitly that promotional emails continue regardless of tracking choices demonstrates a clear separation between privacy preferences and marketing communications. Such openness helps build trust with customers who are increasingly attentive to how their data is used.

Overall, this newsletter presents YOOX as a retailer that takes data privacy seriously, communicates in a straightforward manner, and gives customers meaningful control over their inbox experience.