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Nov 10, 2026 11:35 PM

An update to our Privacy Policy on the use of email tracking pixels [Non-commercial communication]

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An update to our Privacy Policy on the use of email tracking pixels [Non-commercial communication]
Nov 10, 2026 11:35 PM

An update to our Privacy Policy on the use of email tracking pixels [Non-commercial communication]

Shop now

YOOX Privacy Policy Update: How Email Tracking Pixels Are Used

Category: Non-commercial communication

Subject line: An update to our Privacy Policy on the use of email tracking pixels

1. Contents of the Newsletter

This newsletter is a non-commercial notice from YOOX. It does not promote a collection, a sale, or any specific item. Its purpose is to inform subscribers about a change to the company's Privacy Policy regarding the use of email tracking pixels.

Header and navigation

The message opens with a link for readers who have trouble viewing the email, followed by the YOOX navigation bar with three shopping sections: Women, Men, and Kids, along with a "New Arrivals" link.

Main message

The central headline reads "An Update to Our Privacy Policy on the Use of Email Tracking Pixels." The text explains the following points:

  • Purpose of the pixels: YOOX states that it uses small tracking elements, known as pixels, in its emails. The stated goal is to make sure content stays relevant to each subscriber's style.
  • What the pixels measure: The company says the pixels help it understand which messages subscribers prefer and how they interact with them.
  • Policy update: YOOX has revised its Privacy Policy to give more detail about how these technologies work and how subscribers can manage their preferences.
  • Right to withdraw consent: Subscribers can withdraw consent to tracking pixels at any time through the dedicated link at the bottom of any YOOX email.
  • Promotional emails continue: Withdrawing consent does not stop promotional communications. Subscribers will still receive them.

The message closes with a thank-you note signed by the "Yoox Team."

Footer

  • Customer care links: Customer Care, Delivery, and Returns.
  • Deliverability tip: Readers are asked to add the sender address myoox@emails.yoox.com to their address book so future emails are not missed.
  • Reason for receipt: The email explains that it was sent because the recipient subscribed to the YOOX newsletter service.
  • Legal information: The company is listed as YOOX NET-A-PORTER GROUP S.p.A., VAT ID 02050461207, Via Morimondo 17, 20143 Milan, Italy.
  • Management links: Privacy, Unsubscribe, and Disable pixel tracking.
  • Social and app links: Facebook, X, and Instagram icons, plus download buttons for the App Store and Google Play.

2. Products

This newsletter does not feature any products. It contains no item images, prices, discounts, or product descriptions. The only shopping references are the general category links for Women, Men, Kids, and New Arrivals in the navigation bar. Readers who want to browse merchandise would need to visit the YOOX website or app.

3. About the Store: YOOX

YOOX is an online fashion retailer based in Milan, Italy, and it is part of the YOOX NET-A-PORTER GROUP. The brand presents itself as a destination for fashion across women's, men's, and children's categories. Its emails show a clean, minimal design, with the brand name and clear category tabs at the top.

The brand puts real effort into customer communication. This newsletter, for example, is transparent about data practices and gives subscribers direct control over tracking and marketing preferences. Links to Customer Care, Delivery, and Returns in the footer suggest that shopping support is an important part of the service.

YOOX also offers mobile apps for iOS and Android, which reflects a multi-channel approach to online shopping. The inclusion of a registered VAT number and a full corporate address adds to the impression of an established, accountable business operating under Italian and European rules.

For subscribers, this message is worth reading carefully. It explains how their engagement with emails is measured and shows them where to opt out of pixel tracking without losing promotional emails.

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