Simply Be Celebrates Tuesday with the "£20 Tuesday" Newsletter
The latest newsletter from Simply Be arrives under the subject line "£20 TUESDAY 🤩" and is built around a weekly promotion that the retailer clearly enjoys showcasing. Opening with a playful nod to the start of the week, the email declares Tuesday to be "our favourite day of the week" and invites shoppers to choose from hundreds of must-have wardrobe essentials priced at £20 or less.
Contents of the Newsletter
The Headline Offer: £20 Tuesday
The central message repeats the phrase "£20 Tuesday" several times across the top of the email, framing the promotion as a recurring treat. Shoppers are encouraged to browse a wide selection of wardrobe staples, all priced at £20 or under, with a clear call-to-action button labelled "Shop the deal" that links directly to the discounted range.
Shop by Size
The email includes a size selector that allows customers to filter the collection quickly. The available plus-size ranges are listed as 12-14, 16-18, 20-22, 24-26 and 28-32, along with a "Shop all" option for those who prefer to browse the full range. This section reflects the brand's focus on inclusive sizing.
Up to 40% Off Home and Tech
A separate banner promotes savings of up to 40 percent off the Home and Tech categories, with a "Shop now" link inviting readers to explore these departments.
Be Unlimited Membership
The newsletter promotes the Be Unlimited subscription, which offers unlimited delivery and easy, free returns for a full year. The membership is advertised at a reduced price of £7.99, down from £10.99, with a "Sign me up" button for immediate enrolment.
Featured Brands and Gift Ideas
The email spotlights a number of partner brands, including Luella Grey London, which is positioned as a gift option under the heading "Gift them a little luxury". Other brands named in the email are Mango, Sweaty Betty, JoeBrowns and Levi's, alongside the label "nobody's child". A shop-by-category row lists New In, Denim, Lingerie, Beauty and Bulk for the Cold, giving readers quick routes into seasonal and everyday collections.
Click and Collect and the App
Free click and collect is highlighted as a convenient option, and the email encourages readers to download the Simply Be app, which is available on both the Apple App Store and Google Play.
Delivery and Support Information
A footnote notes that a minimum spend of £40 applies for standard delivery, while the email also offers a next-day delivery option for orders placed by 11pm. Links to the FAQs and customer support are provided for anyone needing assistance, along with a reminder of the free returns policy.
Footer and Legal Information
The footer contains social media links, a web version link for viewing problems, and an unsubscribe option. It also explains that preferences can be changed in "My Account" and includes the required regulatory information about the Simply Be credit facility, which is provided by JD Williams and Company Limited and is subject to status and credit checks. The email states that only customers over 18 may apply.
Products Featured in the Newsletter
Wardrobe Essentials Under £20
The core product offering is a broad selection of wardrobe essentials, described as "100s of must-have lines". Specific item images and names are not listed in the text, but the promotion is clearly aimed at everyday pieces that are affordable and versatile for the week ahead.
Home and Tech
Items in the Home and Tech category are discounted by up to 40 percent. The text does not name individual products, but the range suggests household goods and electronic accessories.
Luella Grey London Gifts
Luella Grey London is promoted as a source of gifts with a touch of luxury. The newsletter does not specify individual pieces, though the brand is presented as a premium option for present-buying.
Seasonal and Category Collections
The email highlights New In arrivals, Denim, Lingerie, Beauty and a "Bulk for the Cold" collection aimed at colder weather. These categories point to a varied assortment spanning fashion, self-care and winter clothing.
About the Store: Simply Be
Simply Be, operating from the domain simplybe.co.uk, is a United Kingdom online retailer that focuses on fashion and lifestyle products for a wide range of customers. The brand stands out for its emphasis on extended and inclusive sizing, as shown by its dedicated size filter that covers sizes from 12 through to 32.
The retailer combines its own label offerings with a curated selection of third-party brands, such as Mango, Sweaty Betty, JoeBrowns and Levi's, creating a varied shopping destination. Its customer-facing services include the Be Unlimited membership for free delivery and returns, next-day delivery options, free click and collect, and a mobile app for shopping on the go.
The company is operated by JD Williams and Company Limited, which is registered in England with its office in Manchester. The business is authorised and regulated by the Financial Conduct Authority and offers credit facilities subject to status, reflecting its position as a well-established retailer that supports customers with flexible payment options. Its newsletter demonstrates a friendly, upbeat tone that aims to make weekly shopping feel like an occasion.
Overall, the "£20 Tuesday" email offers readers an engaging mix of affordable fashion, home savings, membership incentives and practical shopping services, presenting Simply Be as a convenient and accessible choice for UK shoppers.
