A Little Christmas Magic Mishap: Simply Be's Apology and 25% Off Offer
1. Contents of the Newsletter
The newsletter from Simply Be carries the subject line "A little Christmas magic mishap! 🫢" and opens with an apology to customers who ran into difficulties while shopping on the website the previous day. The company explains that its team has fixed the issue and apologises for any inconvenience caused.
To make up for the trouble, Simply Be offers an exclusive discount: 25% off clothing, footwear and home using the code OURTREAT. The email uses a festive tone, describing the treat as a way to "fill your sleigh."
The main sections of the email include:
- Call to action: a "Get shopping" button leading directly to the store.
- Featured categories: New In, Penim Lingerie, Beauty, Built for the Cold, Levi's and nobody's child.
- Shopping services: free click and collect+, free returns, and next-day delivery for orders placed by 11pm.
- App promotion: an invitation to explore the app, available on Android and the Apple App Store.
- Featured brands: Mango, Sweaty Betty and JoeBrowns.
- Support: a link to the FAQs for customers who need help.
The terms and conditions state that the offer applies to clothing, footwear and home items only. It excludes sale and outlet products, selected brands, jewellery, toys, beauty and electricals. A minimum spend of £30 is required, and the offer expires at midnight on Thursday 5th November 2026. Customers choosing standard delivery must spend at least £40.
The footer contains standard legal and regulatory information. It explains the email's preference settings, links to the Privacy Policy, and confirms that Simply Be credit is provided by JD Williams & Company Limited, trading as Simply Be, and regulated by the Financial Conduct Authority. Credit is available to customers aged 18 and over only, and statements are issued on a 28-day cycle.
2. Products and Offers
The email does not list individual products, prices or item names. It highlights product areas instead:
- Clothing: eligible for the 25% discount.
- Footwear: eligible for the 25% discount.
- Home: eligible for the 25% discount.
- Penim Lingerie: a featured lingerie collection.
- Beauty: a featured category, though it is excluded from the discount.
- Built for the Cold: a seasonal range for colder weather.
- Levi's and nobody's child: featured fashion brands.
Shoppers should note the exclusions. Jewellery, toys, beauty and electricals cannot be used with the OURTREAT code, and neither can sale or outlet items or selected brands. Customers should check the eligibility of their basket before checkout to make sure the discount applies.
3. About the Store: Simply Be
Simply Be is a UK online retailer that sells a broad range of products, including clothing, footwear, home furnishings, lingerie, beauty products, jewellery, toys and electricals. Its website, simplybe.co.uk, is supported by a mobile app for Android and iOS devices, which makes shopping easier for customers on the go.
The company offers several customer-friendly services. These include free returns, free click and collect+, and next-day delivery for orders placed before 11pm. Customers can also find answers to common questions through the FAQ section.
Simply Be operates as a trading name of JD Williams & Company Limited, a company registered in Manchester, England. The business is authorised and regulated by the Financial Conduct Authority and is a member of the Finance & Leasing Association. Its credit offering is available to adults aged 18 and over, subject to status and approval, which shows a commitment to responsible lending.
In this newsletter, the store balances an apology with a generous promotion. By acknowledging a technical problem, explaining how it was fixed, and offering a 25% discount, Simply Be aims to restore customer trust and encourage shoppers to return during the festive season.
