Save 10% on Your Christmas List: A Review of the Not On The High Street Early Bird Newsletter
The email arrives under the subject line "Save 10% on your Christmas list" and is written as a friendly, festive invitation to start Christmas shopping early. It is signed off with "Grandma xx", a warm personal touch that fits the brand's gift-focused identity. Below is a detailed look at what the newsletter contains, the products it highlights, and the retailer behind it.
1. Contents of the Newsletter
Header and navigation. The top of the email displays the brand name, NOT ON THE HIGH ST, followed by a navigation bar with links to CHRISTMAS, OFFERS, and BIRTHDAYS. This tells readers that the email is built around seasonal shopping, with a birthday section also available for year-round gifting.
Main promotion. The headline offer is a discount designed to reward early shoppers. The banner text reads "GET 10% WHEN YOU SPEND £40" followed by the code EARLYBIRD. The body copy explains that customers who start their Christmas shopping now will receive 10% off "thoughtful gifts and festive treats" by entering the code at checkout.
Extra app discount. The newsletter adds a secondary incentive: shoppers who want 15% off can download the brand's app to unlock an additional discount. This encourages app installation alongside the email campaign.
Calls to action. The email includes several "Shop now" buttons and "Download our app" prompts, along with download badges for the Apple App Store and Google Play. These make it easy to move from reading the offer to making a purchase.
Category shortcuts. A set of links helps readers jump straight to the section that matches their needs:
- Shop gifts for him
- Shop gifts for her
- Shop advent calendars
- Shop stocking fillers
- Shop personalised gifts
- Shop hampers
- Extra-special Christmas cards they'll cherish
Terms and conditions. The small print states that the maximum discount is £15, that the offer ends at midnight on 11 November 2026 (written as 11.11.26), and that Ts&Cs apply. The footer notes that prices are correct as of 8 November 2026.
Footer and email management. The footer contains links to unsubscribe, update preferences, manage frequency, and read the privacy policy. It also asks recipients to add the sender to their address book or safe senders list so future emails are not missed.
Note on the text. Some of the text in the email appears to be image captions or fragments that do not fully read as complete sentences, such as "ST JAMES PARE", "EMIRATES ELLAND ROAP", and "MINCE PIE RAISIN LOTTE". These are most likely decorative or product-image labels, so they should not be taken as specific offers. Similarly, the spend threshold appears as "£401" in the raw text, which is most likely a formatting artifact of the "£40" banner, so readers should confirm the exact minimum spend on the website.
2. The Products
The newsletter does not name individual products, prices, or descriptions. Instead, it promotes product categories that suit the Christmas season:
- Gifts for him and gifts for her: Broad collections designed to make gift choice easier for different recipients.
- Advent calendars: Seasonal items that build anticipation in the run-up to Christmas.
- Stocking fillers: Smaller, affordable items suited to filling Christmas stockings.
- Personalised gifts: Items that can be tailored to the recipient, which is a key appeal of the brand.
- Hampers: Curated gift boxes, often containing festive food and drink or treats.
- Christmas cards: Described as "extra-special" cards that recipients will cherish.
The email describes its products as "thoughtful gifts and festive treats," which suggests a focus on considered, giftable items rather than mass-market bulk goods. Because specific product names and prices are not given in the newsletter, readers would need to visit the website to see individual items and current prices.
3. About the Store: Not On The High Street
Not On The High Street, operating at notonthehighstreet.com, is an online marketplace that brings together independent makers, designers, and small retailers. Its name is a nod to the idea of finding unique gifts that are not sold on the typical high street chains. According to the email footer, the business is operated by Notonthehighstreet Enterprises Limited, with registered address at Ground Floor, Templeback, 10 Temple Back, Bristol, BS1 6FL, in the United Kingdom.
The store's identity, as shown in this newsletter, centres on personal and distinctive gifting. Its strongest features in this campaign include:
- Early-shopper incentives: A 10% discount for shopping early, capped at £15, rewards customers for planning ahead.
- App-based rewards: An extra 15% discount for app users, showing a focus on building direct customer relationships through mobile.
- Wide gifting range: Options spanning every recipient, occasion, and budget, from stocking fillers to hampers and cards.
- Personalisation: A dedicated category for personalised gifts, which is central to the brand's appeal.
- Clear customer preferences: Easy-to-use options to manage email frequency and preferences, along with a published privacy policy.
Overall, the newsletter presents Not On The High Street as a warm, customer-friendly retailer that combines seasonal promotions with a broad and personal gift selection. Readers who are looking to start their Christmas shopping early will find a clear offer, a range of gift categories, and straightforward steps to claim the discount, provided they check the terms and conditions before purchasing.
