1. Overview of the Newsletter

The newsletter from Not On The High Street promotes a charming handcrafted birdhouse that appeared in the brand's Christmas film. Its subject line, "As seen in our Christmas film," along with the house and bird emojis, sets a warm, festive tone before the reader even opens the email.

The email opens with the store's name and a navigation header listing its main sections: Birthdays, Christmas, and Offers. A "View online" link is included for readers who would rather see the email in their browser.

The main message focuses on a single product, introduced with the phrase "A birdhouse, made with love." The copy explains that readers who watched the Christmas film may already recognise the birdhouse. It is described as beautifully handcrafted and personalised by the store's Partner, MijMoj Design, and is presented as a keepsake meant to bring joy to a garden for years to come. A prominent "Shop The Birdhouse" call to action directs readers to the product page.

The product section is then reinforced with key selling points:

• An option to add a handwritten message
• A practical and personal gift
• Hand-crafted construction
• A mounting point on the back for attaching the birdhouse to a tree

The product is labelled "Grandad's Birdhouse," suggesting it is aimed especially at grandfathers, though it works as a gift for anyone who enjoys gardening or wildlife.

Next, the email presents a set of quick navigation categories to help readers shop for the festive season: All Things Merry, Stocking Fillers, All Christmas Gifts, Gifts for Her, Gifts for Him, Secret Santa, and Advent Calendars.

A competition section follows under the heading "Win a handcrafted birdhouse." Readers are told there is still time to win their own MijMoj Design birdhouse through the brand's social media channels, with an "Enter now" button.

The newsletter also looks ahead to Black Friday. Customers are encouraged to add favourite gifts and treats to a wishlist so the store can notify them when those items go on offer, with a "Start adding" button.

At the end of the email, there are app download links for the Apple App Store and Google Play, followed by standard footer links for unsubscribing, updating preferences, managing email frequency, and reading the privacy policy. Readers are advised to add the sender to their address book or safe senders list. The company's registered details are also included: Notonthehighstreet Enterprises Limited, Ground Floor, Templeback, 10 Temple Back, Bristol, BS1 6FL. The newsletter notes that prices are correct as of 06/11/2026.

2. The Product: Grandad's Birdhouse

The featured item is Grandad's Birdhouse, created by the Partner MijMoj Design. Based on the newsletter, its key features are:

• Handcrafted construction: Each birdhouse is made by hand, which gives it a unique, artisanal character.
• Personalisation: Customers can add a handwritten message, making the item suitable as a memorable and personal present.
• Practical design: A mounting point on the back allows the birdhouse to be hung from a tree easily.
• Lasting keepsake: The product is described as something that will bring enjoyment to a garden for years.
• Festive appeal: Because it features in the Christmas film and is listed under "All Things Merry," it is positioned as a seasonal gift.

The newsletter lists the birdhouse under several gift categories, including Stocking Fillers, All Christmas Gifts, Gifts for Her, Gifts for Him, and Secret Santa. This broad positioning shows that the product is intended to appeal to a wide range of recipients, from family members and friends to colleagues taking part in Secret Santa. The exact price is not stated in the newsletter text, so readers would need to check the product page for current pricing.

For anyone who would rather win the birdhouse than buy it, the brand's social media competition offers another route to owning one.

3. About the Store: Not On The High Street

Not On The High Street, found at notonthehighstreet.com, is a UK-based online marketplace that brings together independent designers, makers, and small businesses. The newsletter shows the store's approach clearly: it highlights products made by its partners, such as MijMoj Design, and presents them as meaningful, personal gifts rather than mass-produced items.

The company is registered as Notonthehighstreet Enterprises Limited, with its registered address in Bristol, England. Its marketing is centred on personalisation, handmade craftsmanship, and gifting for every occasion, as shown by its navigation categories for Birthdays, Christmas, and Offers.

The store also makes a point of engaging customers across several channels. Its Christmas film helps showcase its products, its social media runs giveaways, and its mobile apps are available on both the App Store and Google Play. Features such as wishlists, which allow shoppers to be alerted when items go on sale, show an effort to support customers ahead of busy shopping periods such as Black Friday.

Overall, the newsletter presents Not On The High Street as a store that values creativity, small-scale makers, and thoughtful gifts. Its emphasis on handcrafted products, personal messages, and seasonal promotions gives it a warm and distinctive identity in the online gift market.