Hip Pop's Early Black Friday Offer: Apple & Elderflower Kombucha and a 50% Off Variety Case
What the Newsletter Contains
The newsletter from Hip Pop opens with the subject line "Toffee apples are quietly jealous of elderflower." It is a promotional email built around the arrival of Bonfire Night season, when toffee apples appear on stalls and people are standing outside in the cold. The message positions Hip Pop's kombucha as a seasonal companion to these autumn traditions.
The email's main feature is the Apple & Elderflower flavour, which is highlighted as a "Hip Pop x Apple & Elderflower" kombucha. The copy describes it as autumn in a glass, with crisp green apple and a floral twist. It suggests pouring the drink over ice and pairing it with anything sticky, a playful nod to toffee apples.
The email then promotes the Variety Case. Apple & Elderflower is listed as one of the flavours in the case, which is currently offered at 50% off with free delivery. The newsletter presents the product in a "can 2 of 12" format, showing that the case contains twelve cans of different flavours. An interactive style element appears in the form of an "I'll have a sip" prompt and an "opened" status label, which add a lighthearted tone.
A "Real Fact" section adds a seasonal note: elderflowers are only available for a short spell in early summer, so the flavour is a limited window experience. The email closes with the offer's terms and conditions, a reminder that Hip Pop has an excellent Trustpilot rating, an invitation to reply to the email with questions, a list of other flavours, an update about upcoming perks sent via email, an unsubscribe link, and the company's postal address.
The Products
Apple & Elderflower
Apple & Elderflower is the featured flavour of the email. According to the newsletter, it contains real apple and real elderflower, with no artificial ingredients. It is described as a proper kombucha, brewed with real tea and without sweeteners. The flavour profile is crisp and green-apple led, with a floral note from the elderflower. The brand recommends serving it over ice and pairing it with sticky, sweet foods.
Other Flavours Mentioned
The newsletter also references several other flavours, which appear in the email's imagery and listings:
- Blueberry & Ginger
- Pink Grapefruit
- Tropical
- Peach, Berries & Cherries
- Ginger & Turmeric
The email presents these as part of the wider range, and they are typically included in the Variety Case.
The Variety Case
The 12 Pack Variety Case is the central commercial offer. Key details include:
- Price: £15 delivered, a 50% discount from the usual £30
- Contents: a mixed selection of twelve kombucha cans
- Delivery: free, to UK mainland addresses only
- Limit: one case per household
- Eligibility: new customers only, aged 18 or over
- Deadline: the offer ends at 23:59 on 22 November 2026
The purchase is a one-time order. No subscription is created, and the customer will not be billed again. The discount is applied with the code BF50 when using the buy button on the Hip Pop page. The code cannot be combined with any other discount code, promotion, or subscription offer. The offer is available while stocks last and only on direct orders through drinkhippop.com.
About the Store: Hip Pop (drinkhippop.com)
Hip Pop is a kombucha brand that sells its drinks directly to customers through its website, drinkhippop.com. The brand's communication is friendly, informal, and full of British expressions such as "belter" and "chin-wag," which gives its marketing a warm, conversational personality. Its emails invite customers to reply directly, promising that a real person will respond to questions.
The brand emphasises simple, clean ingredients. Its products are described as made with real fruit, real tea, and no sweeteners or fake flavouring, positioning Hip Pop as a natural alternative for people who want a refreshing drink with a bit of character.
Customer trust is a visible part of the brand's identity. The newsletter highlights an excellent rating on Trustpilot, a review platform, which supports its credibility. The company's registered operating base is listed as Department Bonded Warehouse, 18 Lower Byrom Street, Manchester, M3 4AP, placing the business in the city of Manchester in the United Kingdom.
Hip Pop also runs seasonal promotions, as this Early Black Friday campaign demonstrates. It has a loyalty-style approach too, with the mention of "upcoming perks" that subscribers will receive by email. Overall, the store presents itself as a modern, playful, UK-based drinks brand focused on flavour, transparency, and direct customer relationships.
