Hip Pop's Early Black Friday Offer: A Winter Kombucha Pick-Me-Up
What the Newsletter Contains
Hip Pop's email, titled "Monday is inevitable," arrives at the start of a dark November week with a light-hearted message. It opens by announcing what the brand calls its "best deal yet," then turns to the mood of the season: Mondays in November, when it is dark by five and the working week has barely begun.
The email is built around three main elements:
- A featured product: Strawberry & Pineapple Kombucha, described as jammy strawberry with a tangy pineapple kick, meant to feel like summer even when it is dark outside.
- An Early Black Friday offer: a 12-can variety case of every flavour for £15 with free shipping, presented as a 50% saving on the usual £30 price.
- A playful "Real Fact" feature: Real Fact #004 notes that strawberries are not technically berries and that a pineapple is a cluster of many small fruits fused together. The can, the email jokes, contains both, so the brand admits to being confused too.
The email closes with the offer's full terms, an invitation to reply with any questions, a Trustpilot mention, a note that upcoming perks will arrive by email, an unsubscribe link, and the company's postal address in Manchester.
The Products
Strawberry & Pineapple Kombucha (Can 4 of 12)
The featured flavour is presented as the simplest kind of promise: real strawberry, real pineapple, and no fake ingredients. According to the email, the drink is:
- Naturally fermented kombucha
- Made with real tea
- Free from added sweeteners
The flavour profile is described as jammy and sweet from the strawberry, balanced by a sharp, tangy pineapple finish. The brand positions it as an easy choice for anyone who wants something refreshing during the colder months.
The 12 Pack Variety Case
The offer covers a variety case containing every flavour in the range. The newsletter mentions several flavour names in its layout, including Elderflower, Blueberry & Ginger, Pink Grapefruit, Tropical, Peach, Berries & Cherries, and Ginger & Turmeric. Because the email's text is partly garbled, the complete flavour list should be confirmed on the website.
- Price: £15 delivered, normally £30
- Saving: 50% off
- Shipping: Free
- Discount code: BF50, applied automatically through the buy button on the page
About the Store: Hip Pop (drinkhippop.com)
Hip Pop sells kombucha through its own website, drinkhippop.com, and the newsletter suggests it is a direct-to-consumer brand that handles its own orders and fulfilment. Its registered base is a bonded warehouse at 18 Lower Byrom Street in Manchester, which points to a UK-based operation that stores and dispatches its drinks from the city.
The brand's tone is friendly and conversational. Its emails use short, punchy sentences, humour, and offbeat trivia, and they invite customers to reply directly, promising a personal response. The mention of an "excellent Trustpilot" rating suggests the company values public customer feedback, though the email itself does not provide a specific score.
Several practical details help define the store's approach:
- Delivery is limited to UK mainland addresses.
- Purchases are restricted to adults aged 18 or over.
- Early Black Friday offers are limited to new customers, one case per household.
- Orders are one-time purchases, so no subscription is created and the customer is not billed again.
- The offer runs until 23:59 on 22 November 2026, or while stocks last.
Together, these terms show a brand that is keen to win new customers with a strong introductory deal while keeping the purchase simple and without ongoing commitment.
