Ariat Holiday Newsletter: Treat Yourself This Season
The Ariat holiday newsletter, sent under the subject line "Your gift list starts with you," invites subscribers to think of themselves first when shopping for the season. Its main message is that the best gift is the one you buy for yourself, and it pairs that idea with a push to join the brand's loyalty program, the Ariat Insider club.
Detailed Contents of the Newsletter
Opening Offer and Call to Action
The preview text and opening line tell readers that, as Insiders, they could earn 100 welcome points and free shipping right away. A "Join Today" button invites new subscribers to sign up and claim the offer.
Holiday Header and Main Campaign
The top banner is labeled "Ariat Holiday" and offers category navigation for Men and Women. The headline "Treat Yourself to New Jeans" leads the campaign, supported by the slogan "The best gift is the one you get yourself." Two shopping buttons, "Shop Men" and "Shop Women," direct readers to the relevant sections.
Something for Everyone
A section titled "Something for Everyone" breaks the offer into jeans categories: Jeans for Her, Jeans for Him, and Jeans for Kids. Each has its own "Shop Now" button. Kids can also shop by Boys or Girls.
Ariat Reboot Promotion
The newsletter highlights "Ariat Reboot," a resale initiative under the tagline "Old Gear, New Life." It explains that customers can buy and resell preloved Ariat boots and clothing in three easy steps. Shop and Sell links are provided for those who want to participate.
Insider Rewards Program
The loyalty section explains the program's benefits:
- Earn 1 point for every $1 spent.
- Earn $10 for every 200 points collected.
- Enjoy free delivery on every purchase made at Ariat.com.
A "Join Now to Get 100 Pts" button encourages sign-ups.
Gift Guide Navigation
A list of gift categories helps shoppers find presents quickly: Gifts for Men, Gifts for Women, Gifts for Kids, Stocking Stuffers, Gift Cards, Best Sellers, Gifts Under $50, and Gifts Under $100.
Footer and Legal Information
The footer includes social media links (Facebook, Instagram, Pinterest, and others), a "Find a Retailer" link, a "Contact Us" link, and an option to update email preferences. It states that the email was sent to a subscribed address, lists the company address in San Leandro, California, and the customer service phone number, 877-702-7428. It also contains the copyright notice for 2026, the Privacy Policy link, and an unsubscribe link.
Products Featured in the Newsletter
The newsletter focuses on apparel, particularly jeans, along with gift options across several categories:
- New Jeans: The headline product, promoted as a self-gift for adults.
- Men's and Women's Jeans: Dedicated sections for adult jeans, with separate shopping paths for each gender.
- Kids' Jeans: Available for boys and girls, making the range suitable for family gift shopping.
- Gift Categories: Gifts for men, women, and kids, stocking stuffers, gift cards, and best-selling items.
- Price-Based Gifts: Curated selections under $50 and under $100 help budget-conscious shoppers.
- Preloved Ariat Boots and Clothing: Items available through the Reboot resale program.
The email does not list specific product names, prices, or images, so readers would need to visit the website for detailed product information.
About the Store: Ariat.com
Ariat International, Inc. is the company behind the Ariat.com online store. Based at 1500 Alvarado Street in San Leandro, California, the company sells footwear and apparel, with jeans and boots being prominent in this campaign. Its online presence offers shoppers a direct channel to purchase products, join a rewards program, and access gift guides.
Several features of the store stand out in this newsletter:
- Loyalty Program: The Insider program rewards purchases with points that convert into dollar credits, and it offers free delivery on online orders.
- Sustainability Initiative: The Reboot program extends the life of Ariat products by allowing customers to buy and resell used items, which supports a circular approach to fashion.
- Gift Shopping Support: Organized gift categories and price filters make holiday shopping easier for different audiences and budgets.
- Retail Access: The "Find a Retailer" option shows that customers can also buy in physical stores.
- Customer Support: A toll-free phone number and a contact page are available for questions.
Overall, the Ariat.com newsletter presents a store that combines seasonal promotions with loyalty rewards and a resale program. Its clear focus on jeans, family gifting, and value-based shopping gives subscribers several reasons to visit the site during the holiday season.
