Ariat's Original Holiday Song Arrives: "An Ariat Christmas Eve"
Part 1: Contents of the Newsletter
The email from Ariat opens with a subject line announcing that the brand's original holiday song has just been released, paired with festive emoji that set the seasonal tone. The message is built around a clear promotional and emotional hook: a new holiday track and a set of gift-oriented shopping suggestions.
At the top of the message is a loyalty reminder. Insiders earn points every time they shop and receive free shipping, and those points can be redeemed for exclusive rewards. A "Join Now" call to action invites subscribers who are not yet members to sign up. A navigation bar then offers quick links to the Holiday, Men, and Women sections of the website.
The central feature is the announcement of "An Ariat Christmas Eve," a song created in collaboration with four Nashville-based country artists. According to the newsletter, the track captures the magic of the night before Christmas. A "Listen Now" button directs readers to the music.
The next section, titled "Artist Picks," highlights products connected to the artists featured in the campaign. Each pick includes a short endorsement and a "Shop Now" button:
- Sammy Arriaga recommends the Bench Made Clanton boot. The artist notes that the styles looked great in the music video and would look just as good under the tree.
- Levi Hummon recommends the Booker Chelsea boot.
- Shantaia recommends the Casanova boot.
- Donald recommends the High Rise Ella Slim Trouser.
The final part of the email is a gift-guide navigation list covering Gifts for Men, Gifts for Women, Gifts for Kids, Stocking Stuffers, Gift Cards, Best Sellers, Gifts Under $50, and Gifts Under $100. A social media row (Facebook, Instagram, Pinterest, X, and YouTube) lets readers follow the brand. The footer includes links to find a retailer, contact the company, update email preferences, and read the privacy policy or unsubscribe. It notes that the recipient subscribed through Ariat.com, lists the company's headquarters in San Leandro, California, and provides a customer service phone number, 877-702-7428, along with the 2026 copyright notice.
Part 2: Description of the Products
The newsletter features four specific products, all tied to the artist picks:
Bench Made Clanton Boot
The Clanton is presented as a Bench Made style, a category that typically refers to Ariat's premium line of boots constructed with a higher level of craftsmanship and detail. Sammy Arriaga's endorsement emphasizes its visual appeal on camera, suggesting a polished look suitable for both performance and gifting.
Booker Chelsea Boot
The Booker is a Chelsea-style boot, a slip-on silhouette with elastic side panels and a streamlined ankle height. Levi Hummon's selection points to a versatile everyday boot that pairs easily with jeans, dressier trousers, or western-inspired outfits.
Casanova Boot
The Casanova is listed as a boot selected by the artist Shantaia. Its name and placement in the feature suggest a stylish, statement-making design aimed at shoppers who want a boot that stands out as a holiday gift.
High Rise Ella Slim Trouser
The Ella is a women's slim-fit trouser with a high-rise waist, chosen by Donald. It is designed for a flattering, streamlined silhouette and works well with boots from the same collection, making it a practical addition to a women's gift list.
Together, these products cover footwear for men and women and apparel, giving shoppers a range of options at different price points across the gift guide categories.
Part 3: About the Store (Ariat.com)
Ariat International, Inc. is a footwear and apparel company headquartered at 1500 Alvarado Street in San Leandro, California. The brand is best known for its western and performance boots, riding gear, and casual apparel, and it has built a loyal following among riders, country music fans, and everyday wearers who appreciate a blend of heritage style and comfort.
The newsletter reveals how the brand communicates with its customers. Its emphasis on a points-based insider program, free shipping for members, and exclusive rewards shows a focus on repeat purchases and loyalty. Its partnership with Nashville-based country artists for an original holiday song demonstrates a commitment to music and cultural connection, turning a seasonal campaign into an entertainment experience. Using artists to recommend specific products also adds authenticity, since customers see the boots and trousers worn and endorsed by people in the music world.
The website is organized around clear shopping paths, including holiday collections, men's and women's sections, and a comprehensive gift guide with price filters for budget-conscious shoppers. The availability of a "Find a Retailer" option indicates that Ariat also sells through physical stores and partners, and the visible customer service line and email preference controls reflect a customer-friendly approach. Overall, Ariat.com presents itself as a brand that blends western heritage, modern design, and a strong seasonal marketing presence.
