The Speed Project x Primus Flow

1. Newsletter Contents

The newsletter from VivoBarefoot introduces their latest collaboration - The Speed Project x Primus Flow. It highlights a non-stop ultra relay run covering 350 miles from Los Angeles to Las Vegas, undertaken by a team of Vivo employees and barefoot ambassadors wearing the Primus Flow performance sneaker. The run was characterized by having zero rules, no set route, and only the road, elements, and human endurance limits.

The newsletter also mentions a short film showcasing the adventure, inviting readers to watch it to get a glimpse behind the scenes of this epic journey. Additionally, it promotes the new style of Primus Flow in Coconut Dark Shadow and emphasizes the offer of a free Barefoot Running Course with every purchase of Primus Flow to help runners find their natural rhythm.

2. Products

VivoBarefoot's product line includes barefoot shoes for men, women, and kids. The highlighted product in this newsletter is the Primus Flow, a performance sneaker designed for barefoot running. It is available in new styles such as Coconut Dark Shadow and Bright White - Neon Orange. Customers can benefit from up to 30% off selected lines, making sustainable barefoot footwear more accessible.

3. Store - vivobarefoot.com

VivoBarefoot is a London-based brand committed to offering barefoot shoes designed to mimic the natural shape of the foot, allowing for greater sensory feedback and movement. The store, vivobarefoot.com, provides a range of barefoot shoes for various activities, promoting the idea of being connected to nature through their products. With a focus on sustainability and performance, VivoBarefoot aims to support individuals in exploring their natural movement potential.