Contents of the Newsletter:
The newsletter promotes "THE GREAT T THE BELOVED BOXY" - The Boxy Crew, which is highlighted as a timeless staple that is loved, lived-in, and perfect for everyday wear. The Boxy Crew is described as an iconic piece with angled sleeves and comes in various washed colors like true white, varsity grey, washed navy, washed black, and almost black. The newsletter mentions the versatility of The Boxy Crew, indicating that you can't over-wear, over-wash it, or own too many of them. It also includes tips on how to pair and wear the Boxy Crew.
Products:
The highlighted product in the newsletter is "THE GREAT T THE BELOVED BOXY The Boxy Crew," which is a vintage-inspired, roomy, and relaxed shape t-shirt available in various washed colors. The product is described as a foundational piece for daily wear, emphasizing its simplicity and timeless appeal.
The Great Store at thisisthegreat.com:
The store, named "The Great," seems to focus on providing high-quality, timeless, and versatile t-shirts like The Boxy Crew. The domain thisisthegreat.com suggests a direct and clear branding strategy. With a mention of free shipping on orders over $100 and free returns, the store prioritizes customer satisfaction and convenience. The newsletter also hints at a wider range of products such as tees and sweats for both men and little ones, indicating a diverse product offering for different customer segments. The store's emphasis on early access to offers and new collections for customers signing up for texts shows a commitment to engaging with their audience and providing exclusive benefits.
