Rolex Certified Pre-Owned Submariners: A Closer Look at The 1916 Company's Latest Newsletter
The newsletter, titled "Rolex Certified Pre-Owned Submariners," arrived from The 1916 Company and spotlights a curated selection of Rolex Certified Pre-Owned (CPO) Submariner watches. It combines a brief brand message, a product listing with prices, promotional calls to action, and a set of service links, all wrapped in the standard footer required for a licensed dealer.
Contents of the Newsletter
Opening Message and Brand Promise
The email opens with the Rolex Certified Pre-Owned branding and highlights the program's Two-Year International Rolex Guarantee, a key selling point for buyers who want assurance on a pre-owned purchase. The headline copy describes the Submariner as "an icon defined by balance, strength, and unmistakable design," positioning it as a timeless benchmark in watchmaking that is equally at home underwater or worn every day.
Product Showcase
The central section, "Our Latest Rolex Certified Pre-Owned Watches," presents six Submariner models, each with its model year, case size, metal, and price. These are detailed in the next section of this article.
Calls to Action
The email includes an "Explore Submariner" button that leads readers to the brand's Submariner collection. A tagline, "Where the World Collects," reinforces the company's identity as a global destination for collectors. A phone number, 866-533-2327, is provided for direct contact.
Services Navigation
A services block gives readers quick access to several offerings:
- Sell or Trade: a route for owners looking to sell or exchange their timepieces.
- Schedule an Appointment: an in-person or consultation booking option.
- Explore the App: a link to the company's mobile application.
- WonderCare: an extended protection plan option.
- Affirm: a financing option that lets buyers pay over time.
Shop Categories
The newsletter also links to the main shopping categories: Rolex Certified Pre-Owned, Patek Philippe, New Watches, Pre-Owned Watches, Jewelry, and Handbags. This signals that the retailer offers far more than a single brand.
Social Media and Legal Footer
The email includes social media follow links, links to the Terms and Conditions and Privacy Policy, and an unsubscribe option. The footer also lists multiple state dealer licenses, including Secondhand Precious Metal Object Dealer and Precious Metals Dealer credentials in Maryland, Delaware, California, and Pennsylvania, which reflects the company's regulated trading activities. The mailing address is 166 E Levering Mill Rd, Bala Cynwyd, PA 19004.
The Rolex Certified Pre-Owned Submariner Collection
The newsletter features six pre-owned Submariner references. Each is offered with a Rolex Certified Pre-Owned designation and the Two-Year International Rolex Guarantee.
| Model | Year | Case Size | Material | Price |
|---|---|---|---|---|
| Rolex CPO Submariner | 2022 | 41mm | Stainless Steel | $16,450 |
| Rolex CPO Submariner | 2023 | 41mm | Stainless Steel | $17,950 |
| Rolex CPO Submariner | 2024 | 41mm | White Gold | $42,950 |
| Rolex CPO Submariner | 2018 | 40mm | Stainless Steel | $17,450 |
| Rolex CPO Submariner | 2014 | 40mm | Yellow Gold | $39,950 |
| Rolex CPO Submariner | Not listed | 40mm | Stainless Steel | $20,950 |
Observations on the Lineup
The selection spans a range of model years from 2014 to 2024, giving buyers a choice between more recent watches and older examples. The stainless steel models are priced between roughly $16,450 and $20,950, making them the most accessible entry points into the collection. The precious metal options, including the 2024 white gold model at $42,950 and the 2014 yellow gold model at $39,950, sit at a significantly higher price tier. The 40mm and 41mm case sizes reflect the Submariner's classic dimensions, with the 41mm versions being the current standard for the reference.
One listing does not show a model year, so interested buyers would need to contact the store for those details.
The Store: The Watch Box (thewatchbox.com)
The newsletter's sender operates under The 1916 Company name, which is headquartered in Bala Cynwyd, Pennsylvania. Based on the domain associated with this newsletter, thewatchbox.com, the business appears to be a luxury watch retailer specializing in pre-owned and new timepieces. The store positions itself as a trusted destination for collectors and enthusiasts, and its messaging emphasizes certified authenticity, buyer protection, and a broad selection of premium brands.
Several elements of the newsletter point to the store's strengths. Its Rolex Certified Pre-Owned program, backed by an international guarantee, offers reassurance to buyers who are investing significant sums. Its flexible service ecosystem, which includes trade-ins, financing through Affirm, extended protection through WonderCare, and an app, suggests a customer-focused approach aimed at both buyers and sellers. The inclusion of Patek Philippe alongside Rolex signals a commitment to high-end Swiss watchmaking, while the jewelry and handbag categories show a wider luxury portfolio.
The store's regulatory credentials are another notable feature. The newsletter footer lists multiple secondhand dealer and precious metals dealer licenses across several states, which indicates a compliant and established operation. For customers considering a high-value purchase or sale, these licenses and the availability of a direct phone line offer added transparency.
Final Thoughts
This newsletter is a focused promotion for pre-owned Rolex Submariners, pairing a strong brand narrative with a clear product lineup and easy access to financing and selling services. For collectors and prospective buyers, it provides a useful snapshot of current pricing and the retailer's broader offerings. For those interested in the Submariner, the combination of certified provenance, an international guarantee, and multiple purchasing options makes this an email worth reviewing.
