The Self Styler Announces Its Black Friday Sale: 20% to 50% Off Sitewide
Overview of the Newsletter
The Self Styler's newsletter, sent under the subject line "It's official. BLACK FRIDAY is coming.", announces an early Black Friday sale for its VIP community. The email is built around a short countdown to the sale, a VIP early-access schedule, and a regional timetable showing when each Australian and New Zealand state or territory can start shopping.
Key Sale Details
- Discount: 20% to 50% off sitewide.
- Duration: Three days only.
- Start: Tuesday 17 November, with VIP access at 8:00AM AEST.
- End: Friday 20 November at 9:00AM AEST.
- Discount method: No code is needed. Discounts are applied automatically at checkout.
VIP Early Access
Because subscribers are part of the VIP community, they receive first access to the sale. An exclusive VIP password is sent to the inbox at 8:00AM AEST on Tuesday 17 November. This gives VIP members a one-hour head start before the general public can shop.
Website Lockdown Notice
The website will be locked from 6:00AM AEST on Tuesday 17 November in preparation for the sale. Shoppers will only be able to enter the store using their VIP password from 8:00AM AEST.
Regional Start Times
The email lists the local time when the sale opens in each region. Shoppers are encouraged to check their location:
| Region | Date | Local Start Time |
|---|---|---|
| Queensland (QLD) | Tuesday 17 November | 8:00AM |
| New South Wales (NSW) | Tuesday 17 November | 9:00AM |
| Victoria (VIC) | Tuesday 17 November | 9:00AM |
| Australian Capital Territory (ACT) | Tuesday 17 November | 9:00AM |
| South Australia (SA) | Tuesday 17 November | 8:30AM |
| Tasmania (TAS) | Tuesday 17 November | 9:00AM |
| Western Australia (WA) | Tuesday 17 November | 6:00AM |
| Northern Territory (NT) | Tuesday 17 November | 7:30AM |
| New Zealand (NZ) | Tuesday 17 November | 11:00AM |
Get Ready Steps
- Plan: Browse favourites and get the cart ready before the sale.
- Check your cart: Prepare purchases in advance.
- Watch your inbox: The VIP password arrives at 8:00AM AEST on Tuesday 17 November.
- Shop first: Use the password to shop one hour before everyone else.
Additional Offers
- Free gift: Available on orders of $200 or more, while stocks last.
- Free shipping and gift: Free Australian Standard Shipping plus a gift on orders of $250 or more, while stocks last.
Terms and conditions apply to the gift offers.
Products
The newsletter does not name specific products, prices, or individual item details. It directs shoppers to the main store sections, which are:
- New In: The latest arrivals.
- Best Sellers: The store's most popular items.
- Shop All: The complete range of products.
- Sale: Discounted items, which will be reduced by 20% to 50% during the Black Friday event.
Because the email emphasises building a cart before the sale, the products on offer appear to be a broad range of items available across the whole website rather than a single featured collection. Shoppers who want details on specific items will need to visit the website directly.
About The Self Styler
The Self Styler is an online retailer operating at theselfstyler.com. Its business address is Unit 1/63 Township Dr, Burleigh Heads QLD 4220, Australia, which places the company on the Gold Coast in Queensland. The newsletter also references a New Zealand audience, indicating that the store serves customers in both Australia and New Zealand.
The brand has a VIP community of subscribers who receive early access to sales, and it appears to run its promotions through a clearly structured program that rewards loyal customers. The newsletter also includes links to New In, Best Sellers, Shop All, and Sale sections, along with social media channels and a FAQs page for customers with questions.
Based on this newsletter, The Self Styler positions its Black Friday campaign around exclusivity, convenience, and transparency. Discounts are applied automatically, shipping and gift incentives are clearly stated, and the regional timetable shows care for customers across different time zones.
Conclusion
The Self Styler's Black Friday announcement offers a three-day sitewide sale of 20% to 50% off, starting with a one-hour VIP head start. Shoppers who want to take advantage should note the website lockdown from 6:00AM AEST on 17 November, check their local start time, and prepare their carts in advance so they are ready when the VIP password arrives.
