The RTA Store Black Friday Sale: Favorite Cabinet Styles, Real Reviews, and Sample Savings
The RTA Store has sent out a Black Friday newsletter under the subject line "The Black Friday Favorites Are In." The email promotes deep discounts on ready-to-assemble (RTA) cabinetry, highlights the styles customers order most, and offers savings on door samples.
Overview of the Newsletter
The newsletter opens with a headline banner announcing a Black Friday Sale with up to 65% off cabinetry, described as the store's steepest discounts of the year. A navigation bar links to the main shopping categories: Kitchen, Office, Bathroom, Closets, and Samples.
1. Friday Favorites: Black Friday Edition
The first feature showcases the cabinet styles customers are ordering most often. It is headlined by the Brookline White Oak collection and includes a call to action to shop the Black Friday Sale and take up to 65% off cabinetry. The asterisk notes that sales are subject to extension.
2. Featured Collections With Discounts
The middle section presents five door collections, each with a short description, a discount, and a "Shop Collection" button:
- Portland Walnut (36% off): a popular slim shaker in a rich stain.
- Catalina Toffee (33% off): a recessed, beveled door with a timeless stain.
- Brilliant White Shaker (44% off): one of the store's highest-selling crisp white shaker collections.
- Stone Shaker (47% off): a traditional shaker with a soft grey finish.
- Madison Moss Shaker (46% off): the most sold shade of green solid shaker door.
The section also includes category links for Office, Bathroom, TV, and Laundry cabinets.
3. Customer Reviews
Under the heading "Real Projects. Real Reviews. Here's Why They're Favorites," the email states that homeowners value the look, quality, and value of the collections. Two verified buyer testimonials are included. One praises the quality of repeat orders along with customer service and follow-up. The other thanks a representative named Janine for patient, end-to-end help, including changing an order after the customer changed their mind.
4. Up-Close Samples Offer
The "See Your Favorites, Up Close" section promotes door samples so shoppers can compare finishes before buying. Under the "Buy More, Save More" offer, customers can save up to 70% when they order multiple samples. Sample categories include kitchen, laundry, office, bath, garage, and TV room cabinets.
5. Legal and Contact Information
The footer notes that sales are subject to extension, and that when one sale ends another may begin, with discounts chosen at The RTA Store's sole discretion. It also includes unsubscribe, privacy policy, and contact links, along with the phone number 1-877-992-2246.
Product Details
The newsletter focuses on RTA cabinet door collections and door samples. The following details come from the email.
| Collection | Discount | Style and Finish |
|---|---|---|
| Brookline White Oak | Part of Black Friday Sale (up to 65% off cabinetry) | Featured as a top-ordered style; white oak finish |
| Portland Walnut | 36% off | Slim shaker door in a rich walnut stain |
| Catalina Toffee | 33% off | Recessed, beveled door in a timeless toffee stain |
| Brilliant White Shaker | 44% off | Crisp white shaker; one of the highest-selling collections |
| Stone Shaker | 47% off | Traditional shaker with a soft grey finish |
| Madison Moss Shaker | 46% off | Solid green shaker door; the most sold green shade |
| Door Samples | Up to 70% off with multiple samples | Used to preview finishes before ordering |
The collections cover a range of looks, from classic white and grey shakers to slim and recessed profiles and warm wood tones. Cabinets are available for kitchens, offices, bathrooms, laundry rooms, garages, TV rooms, and closets.
About The RTA Store
The RTA Store sells ready-to-assemble cabinetry for homeowners and projects across several rooms of the home. Its main categories include kitchen, office, bathroom, and closet cabinets, along with a samples program. The newsletter presents the company as a source of popular cabinet styles, frequent discounts, and customer support, as reflected in the verified buyer reviews.
Contact Information
- Website: thertastore.com
- Phone: 1-877-992-2246
- Address: 2345 RT. 52, Hopewell Junction, NY 12533
Promotional Terms
Black Friday discounts are subject to change. The store may extend sales or start new promotions at its sole discretion, which may include the same or different discounts. Shoppers who want the best prices should check current offers on the website before ordering.
