The CPMs are too damn high!
Newsletter Analysis: The CPMs are too damn high!
1. Newsletter Contents
The newsletter from SimpleTiger addresses the growing concern of high CPMs (Cost per Thousand Impressions) and decreasing ROAS (Return on Advertising Spend). The main solution proposed in the text is to focus on publishing more content across various platforms like blogs, social media, YouTube, podcasts, and even TikTok.
The newsletter highlights the importance of building a strong organic presence to complement paid acquisition efforts. By nurturing an audience through content marketing, businesses can increase their ROAS over time. Additionally, leveraging paid traffic in conjunction with organic strategies can yield both short-term and long-term results.
Jeremiah Smith, the Founder & CEO of SimpleTiger, emphasizes the integration of paid and organic approaches for marketing success. The newsletter concludes with an invitation to book a free demo to learn more about combining these strategies effectively.
2. Products
The newsletter does not explicitly mention any specific products offered by SimpleTiger. Instead, the focus is on providing strategic advice on improving marketing effectiveness through content creation and audience-building techniques.
3. SimpleTiger Store Overview
SimpleTiger, based in Sarasota, FL, is a marketing agency that specializes in helping software companies enhance their online presence. With experience working with over 500 software companies, SimpleTiger emphasizes the importance of combining paid advertising and organic content strategies to maximize marketing ROI.
The store, with the domain simpletiger.com, offers services aimed at optimizing marketing strategies for businesses looking to improve their digital visibility and engagement with their target audiences.
