1. Contents of the Newsletter

The newsletter provides insight into the intricacies of managing a small, bootstrapped business like Seaesta Surf. Julia Wheeler, the founder, addresses the challenge of maintaining inventory levels, restocking popular boardshorts, and working with various retailers. She also shares her personal experiences, including Easter basket shopping and family meals like fish tacos and vegan pesto pasta. Additionally, Julia discusses her outdoor patio refresh plans, featuring recommendations for outdoor rugs, planters, and furniture.

The newsletter also touches on Julia's involvement with Vivrelle, a members-only website for borrowing designer jewelry and bags, and mentions discount codes for various products, including Ursa Major, Coco & Eve, ESAS Fragrances, Ruggable, Vitamin A, CANN, and Brightland Olive Oil. Lastly, it includes links to articles such as "The military built half your closet," providing additional reading material for subscribers.

2. Products

Seaesta Surf is restocking boardshorts such as Beach Checks Coconut, Andy Davis Helloha Collab, Wavy Flowers Navy, and Cabana Stripe Charleston. Additionally, the newsletter teases the upcoming launch of 3 new boardshort prints. The products mentioned in the newsletter range from fashion items like boardshorts to lifestyle products like scented candles from Trader Joe's and designer jewelry and bags from Vivrelle that subscribers may find interesting.

3. About Seaesta Surf

Seaesta Surf is a small, bootstrapped business founded by Julia Wheeler, who is dedicated to managing the brand's inventory effectively to avoid overstocking while meeting customer demands. The brand collaborates with various retailers, including hotels, surf shops, boutiques, and renowned names like Tilly's, Nordstrom, and Backcountry. Seaesta Surf focuses on providing quality beachwear, with an emphasis on boardshorts and other surf-inspired apparel.

The brand's founder, Julia Wheeler, also shares personal anecdotes and recommendations related to food, home decor, and personal care products, reflecting a well-rounded lifestyle approach. Seaesta Surf values customer feedback and strives to maintain a balance between supply and demand, ensuring customers have access to their desired products without compromising on quality.