Newsletter Analysis: Calling all Aston Martin fans!
Contents of the Newsletter:
The newsletter introduces the Scalextric Community, offering 200 points for joining. It highlights the Aston Martin DB5 model in a blue and yellow livery inspired by historic GT Racing. The classic curves and sophisticated style of the DB5 are combined with the excitement of the racetrack, making it a captivating addition to any collection. The newsletter also features the Aston Martin DB5 in the James Bond 'Goldfinger' Gold Edition, inviting fans to add these iconic models to their collection.
Additionally, it promotes a new payment option called FrasersPlus and offers the Aston Martin DB5 - Blue/Yellow and Aston Martin DB5 - James Bond 'Goldfinger' for purchase. There is also a Scalextric clearance section, encouraging customers to stay updated to receive the latest communications.
Products:
The featured products in the newsletter are the Aston Martin DB5 model in both the Blue/Yellow and James Bond 'Goldfinger' Gold Edition. These models are designed to appeal to Aston Martin fans and collectors, offering a blend of classic elegance and racing excitement. The prices for the models are £49.99 and £59.99 respectively, providing options for different preferences within the collection.
Store Overview (scalextric.com):
Scalextric.com, operated by Hornby Hobbies Limited, presents a wide range of slot car racing products, including the Aston Martin DB5 models featured in the newsletter. The store aims to cater to hobbyists and collectors interested in high-quality scale model cars and racing sets.
With the introduction of FrasersPlus as a new payment option, the store is enhancing the shopping experience for customers by providing more flexibility in payment methods. By offering a Scalextric clearance section, the store encourages customers to explore discounted products and stay engaged with the latest offerings.