Overview of the Newsletter

The newsletter from Routine. Beauty, sent under the subject line "they are here," announces the arrival of two new products and a set of new bundles. It opens with a banner promising free shipping across Australia on orders over $100, followed by navigation links to Best Sellers, Build Your Routine, and Our Story. The email presents the launch as the moment the wait is over, with the new products described as changing what a routine looks like.

The message is organised around three main sections:

• Two new arrivals: the Cushion Fluid and The Ruffle Bag.
• Four new bundles: including The Complete Routine, plus three additional bundles designed for different starting points.
• A Black Friday Sale: 20% off across the site with the code BF20.

The newsletter also includes a personal note from the founder, Liana Lazarevski, a call to shop the new arrivals, a Glow Now, Pay Later option through Afterpay, a subscriber savings reminder, social media links, and footer links to Shop, Our Story, FAQs, and Contact.

Products Featured in the Newsletter

Cushion Fluid ($69)

The Cushion Fluid is presented as the new Maintain step in the Routine. range. It is a Peptide Serum featuring GHK-Cu, a copper peptide the brand says it discovered while looking for better results from its MicroPatch. According to the email, the product is light and hydrating and is designed to support the look of firmer, smoother skin for everyday use. It is currently included in the Black Friday Sale, offering 20% off.

The Ruffle Bag ($65)

The Ruffle Bag is a dressy, chic bag intended to hold the entire routine in one place. The brand positions it as attractive enough to sit on a shelf or be carried to a dinner table. It is also part of the Black Friday Sale, with 20% off.

Bundles

Four new bundles were introduced to help customers save by buying the full routine together:

• The Complete Routine: includes everything the brand makes for $239.20, down from $372.95.
• Three additional bundles: positioned beneath The Complete Routine and built for customers at different stages of starting their routine. The email does not name these or list their prices.

The 20% sale also applies across the website using the code BF20.

About the Founder's Message

The newsletter includes a note from founder Liana Lazarevski, who describes building Routine. for women who want results rather than complexity. She explains that after years of dealing with persistent skin issues, she felt skincare needed to be simpler and smarter. Her stated philosophy is that every formula is designed to do more with less, to sculpt, smooth, and support skin daily. She presents this as her personal guarantee to customers.

About Routine. Beauty

Routine. Beauty is an Australian skincare brand, as shown by its free shipping offer for orders over $100 within Australia and its use of Afterpay. The brand focuses on simplified, streamlined skincare, with a product range organised into routine steps and curated bundles that make it easier for customers to build a regimen. Its website, routinebeauty.com.au, offers a Best Sellers section, a tool to build a personalised routine, an Our Story page, FAQs, and a Contact page. Subscribers can also access savings, and the brand maintains active social media channels.

The brand's messaging emphasises results, simplicity, and value, with an emphasis on founder-led storytelling and a strong seasonal promotion during Black Friday.