primary.com
Primary Clothing - Brilliant Basics for Baby & Kids
Welcome to Primary. No labels, no slogans. Just soft, simpler clothes that kids and babies will love. Shop gender neutral, sustainable basics for the whole family.
FREE SHIPPING FOR A YEAR 🙌 *The* Cyber Deal Is Here
Nov 10, 2026 3:41 PM
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ALL Outerwear 40% OFF ★★★★★
Nov 9, 2026 8:00 PM
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Your Guide to the Cyber Sale 🥳🥳🥳
Nov 7, 2026 7:00 AM
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Price Drop📢 40% off ALL puffers! The Cyber Sale is ON
Nov 5, 2026 8:02 PM
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FINAL CALL 🎃👻 50% off Halloween styles + 30% off DIY costume basics
Oct 22, 2026 12:00 PM
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💚 Get Festive On Sesame Street 💚
Oct 20, 2026 3:15 PM
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👋 Before They’re Gone: My 30% off faves for you! Polar bears, new rainbows, & more cozy picks
Oct 18, 2026 6:00 AM
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What to shop NOW: Price drops, new graphic tees, + more
Oct 17, 2026 6:00 AM
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✨ Holiday 2026 is Here ✨ + its ALL 30% off!
Oct 14, 2026 2:16 PM
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30% Off The Reversible Fleece Puffer—Like two jackets in one!
Oct 11, 2026 6:01 AM
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New! Easy Holiday Outfits👚👖👗
Oct 7, 2026 2:35 PM
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30% Off ALL Leggings 🍂 Made for every fall forecast
Oct 5, 2026 6:02 AM
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Hi friend, here's how I'd shop 30% off everything 👇
Oct 3, 2026 6:01 AM
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🎁🌟 Holiday PJ Delivery 🌟🎁
Oct 1, 2026 10:00 PM
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A message from our founders 💌 + 30% Off
Sep 28, 2026 3:15 PM
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New fall styles to love 🥰 + 25% off!
Sep 25, 2026 6:00 AM
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It's Pumpkin Season 🎃 Shop 25% off festive tees + PJs selling fast!
Sep 22, 2026 7:02 PM
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NEW NEW NEW 👀 My 25% off picks for you
Sep 19, 2026 6:00 AM
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25% Off: Did You Miss These New Arrivals?
Sep 14, 2026 7:01 PM
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Primary x Sesame Street is back for fall! 🏡🍂
Sep 9, 2026 2:45 PM
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Ends TODAY 🕒 30% Off EVERYTHING
Sep 8, 2026 12:01 PM
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👋 FYI, 30% OFF sitewide ends tomorrow!
Sep 7, 2026 6:00 AM
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3 Days Left‼️ Your guide to 30% off SITEWIDE
Sep 6, 2026 6:01 AM
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SALE UPDATE 🚨 Now get 30% off everything (!!)
Sep 4, 2026 12:06 PM
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