Newsletter Analysis: PEARSON 1860 Road Bikes
1. Contents of the Newsletter:
The newsletter introduces the readers to the latest innovation from Pearson Cycles - the Shift Aero Race road bike. The newsletter describes how this new model has been engineered to provide high-level road performance. It highlights the weight reduction of 20% compared to its predecessor, improved compliance for a smoother ride, and the use of advanced materials like T1000 and Toray M Series Carbon.
The newsletter includes testimonials from Scott Davies, the CEO at Pearson Cycles, emphasizing the attention to detail and rider feedback that went into the development of the Shift. It also mentions key features of the bike such as the UCI-approved frame, tyre clearance of 32mm, and the availability of different build options with SRAM Red, Dura-Ace, or Ultegra components.
2. Products - The All-New Shift Aero Race:
Pearson's latest offering, the Shift Aero Race, is a lighter and faster evolution of a modern classic road bike. It is designed for performance-focused riders looking for enhanced ride quality and compliance. The bike features an advanced layup with High-modulus T1000 carbon chassis, race-day weight of 7.6kg, and is now available with top-tier component options. Each bike comes ready-to-ride with a £200 Cashback Bike Fit voucher and a 30-day free exchange for any parts or components.
3. About Pearson Cycles (pearson1860.com):
Pearson Cycles is a renowned cycling brand with a heritage dating back to 1860. Based in London, they hand-build bikes in-house and offer professional bike fit services with every purchase. The company prides itself on delivering premium quality bikes with a 5-year transferable warranty. Pearson Cycles has garnered positive reviews, with a Trustpilot rating of 4.9/5 based on 1577 reviews.
To learn more about Pearson Cycles and their range of road bikes, visit their website at pearson1860.com.
If you have any queries or need assistance, you can contact Pearson Cycles at Tel: +44 (0)20 3828 7696 or email at [email protected].
