Newsletter Analysis: Pearson Made to Measure Since 1860
1. Newsletter Contents:
The newsletter from Pearson in May 2026 emphasizes their commitment to providing made-to-measure endurance bikes since 1860. It discusses the innovative approach taken by Pearson's head of design, Scott Decker, in building the Forge bike. By analyzing over 3,000 professional fits, Pearson identified that standard industry sizing often doesn't cater to individual riders' needs, leading to discomfort during long rides. The Forge was created with five sizes that intentionally overlap, offering riders a better fit and riding experience. Pearson also offers a £200 fit cashback and a lifetime frame warranty, highlighting their dedication to customer satisfaction and product quality.
2. Products:
The Forge bike by Pearson stands out for its customization options and attention to detail. It features a T47 bottom bracket, bladed stays for added comfort, and a lifetime frame warranty for durability. The bike is designed to provide a smoother ride and address the common issues found in off-the-shelf frames. Pearson also offers professional bike fit services with every ride, ensuring that customers get the perfect fit for their new bike. Additionally, the hand-built process takes place in Pearson's London workshop, emphasizing the craftsmanship and expertise that goes into each bike.
3. Pearson Store (pearson1860.com):
Pearson is a renowned cycling store based in London, England, with a history dating back to 1860. The store prides itself on offering made-to-measure endurance bikes that prioritize rider comfort and performance. Pearson's commitment to quality is evident in their bespoke approach to bike building, as seen in the design of the Forge bike. Customers can expect personalized service, including professional bike fits, lifetime warranties, and premium delivery options. Pearson's physical location at 1A St Leonards Road in London provides a space where cyclists can engage with the brand and experience their dedication to the cycling community firsthand.
