Obey Collection II: A Newsletter Overview
1. Contents of the Newsletter
The newsletter, titled "Obey Collection II," is a promotional email from Obey Clothing, the European branch of the streetwear brand. It combines a retail announcement with a music feature, giving subscribers both a shopping prompt and a glimpse of the brand's wider cultural world.
The email opens with a free shipping offer: orders over €100 ship free of charge. The header and body contain the brand's signature slogans and graphic motifs, including the words "Obey," "Cope," "Love," and "Good Fortune," which reflect the brand's visual identity. A prominent "Shop Now" button directs readers to the new collection.
The main section introduces Obey Collection II, described as built around a raw graphic language and a range of modern utilitarian essentials. A second section, branded as Obey Records, promotes Episode 85 of its series, featuring Trax Unit. This segment links fashion with music culture and underground electronic scenes.
The email closes with navigation links to New Arrivals, Men, Women, and FAQ, followed by social media links to Facebook and X, an unsubscribe option, and the company's European address in Amsterdam.
2. The Products
The newsletter focuses on Obey Collection II, which is presented as a collection of modern utilitarian essentials. The term "utilitarian" suggests practical, functional garments designed for everyday wear, while the "raw graphic language" points to bold, unpolished graphics that remain central to Obey's aesthetic.
The email does not list individual items, prices, colours, or materials. Shoppers who want details will need to visit the "Shop Now" page or the New Arrivals section. Categories for Men and Women are available, so the collection appears to be offered across both lines. The free shipping threshold of €100 may encourage customers to build a larger order.
3. The Store: Obey Clothing
Obey Clothing, operating through obeyclothing.com, is a streetwear brand known for its graphic-driven designs. Its identity is closely tied to its name and slogans, which appear throughout the newsletter. The brand's heritage is signalled by the "Est. MCMLXXXIX" marking, which is Roman numerals for 1989, though the brand is widely associated with its founder Shepard Fairey and its origins in the early 2000s.
The brand's reach extends beyond clothing. The newsletter highlights Obey Records, a music-focused initiative that presents episodes featuring artists from the electronic music scene. Trax Unit, the Los Angeles-based duo of Kyle Galindo (KMS) and Kian Mahroo (DJ Mahroo), formed over a decade ago and officially launched in 2019, is showcased in Episode 85. This blend of apparel and music reflects a lifestyle positioning that appeals to followers of underground culture.
The company's European office is located at Barentszstraat 317, Amsterdam, Netherlands, which indicates a dedicated presence serving EU customers. Its active presence on Facebook and X supports ongoing engagement with its community.
Summary
The Obey Collection II newsletter is a concise, well-structured promotion. It pairs a free shipping incentive and a new utilitarian clothing range with cultural content from the Obey Records series. For readers, it offers an accessible entry point into both the brand's apparel and its music-driven identity.
