Oak&More Black Friday Sale: Save on Dining Sets

Part 1: Contents of the Newsletter

The newsletter from Oak&More carries the subject line "Black Friday Sale | Save on Dining Sets" and is built around a clear message: bring family and friends together for less with substantial savings on dining furniture. It opens with a bold banner advertising up to 50% off during the Black Friday Sale, a shop-the-sale call to action, and a promise of delivery in as little as 48 hours, with guaranteed delivery in time for Christmas.

The introduction frames the offer around the festive season, describing "good food, good company and Black Friday savings" as the perfect combination for cosy nights in and seasonal gatherings. This emotional angle is used to position dining sets as the centrepiece of holiday entertaining.

The main body is divided into themed sections, each highlighting a different collection:

• Solid Oak Savings: Thetford oak dining sets, including a 180cm table with six blue braced leg chairs, and extending Thetford tables paired with grey Ruben chairs or grey velvet Orson chairs.
• Modern Elegance for Less: Crema and Milan marble dining sets with velvet Marlowe chairs, along with the Tenore marble table with grey Marlowe chairs.
• Save on Scandi-Inspired Style: Nordic oak and Signal White dining tables, a 120cm round table with four chairs, a 150cm table with chairs, and a variant that combines chairs with a bench.

Each product is shown with a sale price, the original "individually" price, and the amount saved, which makes the discounts easy to compare at a glance. Several items carry a "Guaranteed Christmas Delivery" label. The newsletter repeats "Shop Now" and "Discover" buttons throughout to drive traffic to the website.

Further down, the email promotes the brand's Trustpilot rating of 4.8/5 from over 5,000 reviews, invites readers to visit a showroom, and lists opening times for Edinburgh, Peterborough, Rotherham, Swindon and Thurrock. A footer includes links to offers, showrooms and collections, terms and conditions (prices subject to change, offer not combinable with other offers, excluding finance orders and clearance products), a privacy policy, company registration details, a financial services disclosure, and an unsubscribe link.

Part 2: The Products

The newsletter features a range of dining sets designed to suit different tastes, room sizes and budgets.

Thetford Solid Oak Dining Set with Blue Braced Leg Chairs

Made from 100% solid oak, the Thetford 180cm table is paired with six blue braced leg chairs. The newsletter describes it as combining a classic, versatile design with lasting quality. The set is offered at £913.41 instead of £1,419 individually, a saving of £505.59, with guaranteed Christmas delivery.

Thetford Extending Dining Sets

• Thetford Solid Oak 180cm Extending Table with Grey Ruben Chairs: now £923.59 (individually £1,499), saving £575.41.
• Thetford Solid Oak 180cm Extending Table with Grey Velvet Orson Chairs: now £629.07 (individually £1,149), saving £519.93.

The extending design makes these tables suitable for both everyday use and larger gatherings.

Crema Grey Marble Dining Set

The Crema 220cm grey marble table is matched with six cream Marlowe velvet chairs. The email calls it a blend of sleek marble and elegant velvet, suitable for everyday dining and special occasions. The set is priced at £1,158.72 against an individual price of £1,659, with guaranteed Christmas delivery.

Milan and Tenore Marble Dining Tables

• Milan Grey Marble 220cm Dining Table with Cream Marlowe Chairs: now £1,209.37 (individually £1,795), saving £549.63.
• Tenore Marble 180cm Dining Table with Grey Marlowe Chairs: now £1,158.98 (individually £1,659), saving £500.02.

Nordic Oak and Signal White Dining Sets

The Nordic range brings a Scandinavian-inspired look with solid oak and Signal White painted finishes.

• Nordic 120cm Round Solid Oak and Signal White Table with 4 White Nordic Chairs: £549 (individually £749), saving £200, with guaranteed Christmas delivery. It is described as compact and practical, ideal for everyday meals and cosy gatherings.
• Nordic Oak and Signal White 150cm Dining Table with White Nordic Chairs: now £560.92 (individually £749), saving £188.08.
• Nordic Oak and Signal White 150cm Table with 2 Grey Nordic Chairs and 1 Bench: now £539.92 (individually £698), saving £158.08.

Part 3: About the Store (oakandmore.co.uk)

Oak&More presents itself as a furniture retailer committed to beautifully crafted, high-quality pieces at prices that make sense. Its extensive collection spans enduring 100% solid oak designs as well as contemporary styles, offering something for every taste and space. Categories visible in the newsletter include Dining, Sofas, Living, Bedroom and Painted Oak, with a dedicated Offers section and a Showrooms page.

A key selling point is speed of fulfilment. The company states that it holds hundreds of items in stock, ready for delivery within 48 hours, and the newsletter highlights guaranteed Christmas delivery on selected sets. Customer trust is supported by a Trustpilot rating of 4.8 out of 5 from more than 5,000 reviews.

Oak&More also operates physical showrooms where customers can view sofas and other furniture in person. The newsletter lists locations in Edinburgh, Peterborough, Rotherham, Swindon and Thurrock, with varied weekday, Saturday and Sunday hours, and notes that certain early-morning slots are viewing only. The company is registered in England and Wales and is based at Kinetic Business Centre in Borehamwood. Its footer discloses that it is an appointed representative of Product Partnerships Limited, which is authorised and regulated by the Financial Conduct Authority, indicating that finance options are available.

Overall, Oak&More positions itself as a value-focused, quality-driven brand that combines online convenience, fast delivery and in-store experience, making its Black Friday campaign an attractive opportunity for shoppers planning to refresh their dining rooms before Christmas.