Newsletter Analysis: Rainbow Capitalism
1. Contents of the Newsletter:
The newsletter from The New York Times dated June 20, 2025, discusses the end of an era of rainbow capitalism in corporate allyship with the L.G.B.T. community. The guest essay by Aaron Hicklin explores how many corporations have hastily embraced the market catering to the LGBTQ community but are now swiftly abandoning it due to changing political climates. The newsletter touches on the shift in focus from commercializing Pride events with branded merchandise to reclaiming the roots of these celebrations in advocating for expanded rights.
2. Products: FibrexⓇ Material for Windows
The newsletter includes sponsored content promoting windows made of FibrexⓇ material by Beautiful Energy-Efficient Windows. FibrexⓇ is a composite material developed by the window manufacturer Andersen Corporation, known for its durability, low maintenance, and energy efficiency. The advertisement invites readers to learn more about the benefits of FibrexⓇ material for constructing energy-efficient windows.
3. About The New York Times Store:
The newsletter was sent by The New York Times through its domain nytimes.com. As a renowned news organization, The New York Times has an online store that offers various products such as books, merchandise, and subscriptions. While the newsletter primarily focuses on opinion pieces and current affairs, The New York Times’ store likely provides an avenue for readers to engage further with the brand by purchasing curated products or accessing premium content.
