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Mar 10, 2026 2:31 AM

20% off original arc lamps. Spring is here

Shop now
20% off original arc lamps. Spring is here
Mar 10, 2026 2:31 AM

20% off original arc lamps. Spring is here

Shop now

Analysis of NOVA CALIFORNIA Newsletter

1. Contents of the Newsletter

The newsletter from NOVA CALIFORNIA announces a "20% Off Daylight Savings Sale," encouraging customers to use the promo code "SPRING20." It highlights the arrival of spring and offers a discount on their collection of iconic arc lamps. The arc lamps are designed in Venice Beach, California, using real materials such as wood, steel, marble, glass, and linen to create timeless mid-century modern heirlooms. The newsletter emphasizes the quality workmanship of NOVA arc lamps and how they are designed to complement the way people live.

The email showcases two specific arc lamp designs: the Luna Bella Arc Floor Lamp, designed by Peter Morelli in 1971, and the Mica 3 Light Arc Floor Lamp, envisioned by Mervyn Weitz in 1999. Both lamps are described in terms of their design aesthetics and materials used, highlighting their classic and original features.

2. Products

The newsletter features NOVA CALIFORNIA's collection of arc lamps, which are currently available for purchase at a 20% discount using the promo code "SPRING20." The specific products highlighted in the email include the Luna Bella Arc Floor Lamp and the Mica 3 Light Arc Floor Lamp. These lamps are noted for their unique designs, use of real materials, and timeless appeal, reflecting the brand's commitment to quality and craftsmanship.

3. Store - novaofcalifornia.com

NOVA CALIFORNIA is a brand that designs and sells iconic arc lamps that are crafted in Venice Beach, California. The store's website, novaofcalifornia.com, likely offers a range of lighting products, with a focus on arc lamps that are designed to be both functional and aesthetically pleasing. The brand emphasizes the use of real materials like wood, steel, marble, glass, and linen in their creations, highlighting a commitment to quality and timeless design.

Customers visiting novaofcalifornia.com can explore the brand's collection of arc lamps, including the Luna Bella and Mica 3 Light designs mentioned in the newsletter. The store may provide detailed product descriptions, images, and purchasing options for customers looking to enhance their living spaces with unique and iconic lighting solutions.

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