Contents of the newsletter

The newsletter from newcop discusses the cyclical nature of the sneaker world, highlighting how certain shoe models experience a surge in popularity, fade into oblivion, and then resurface as highly sought-after items. It describes the stages of "The hype," "The fall," "Temporary oblivion," and "The return," emphasizing that classic designs with a history never truly disappear.

The newsletter also mentions the opportunity to enjoy now and pay later with Klarna, a payment service provider, and encourages readers to follow newcop on social media platforms like Instagram and Facebook. Additionally, it offers a way to find a physical store location for those interested in offline shopping.

Products

The newsletter mentions popular sneaker brands like Air Jordan, Adidas, Nike, and Yeezy, indicating that these brands experience cycles of popularity and resurgence in the sneaker market. While specific product details are not provided, the text suggests that certain pairs within these brands have garnered renewed attention after a period of decline, becoming coveted items once again.

newcop Store (newcop.com)

While the newsletter does not offer detailed information about the newcop store, it can be inferred that the store specializes in sneakers and possibly other fashion items. The use of terms like "vintage" and "heirloom" suggests that newcop may curate a selection of classic and timeless footwear pieces.

The mention of enjoying flexible payment options with Klarna and Scalapay indicates that newcop prioritizes customer convenience and accessibility. Additionally, the link to find a physical store location implies that newcop caters to both online and offline shoppers, aiming to provide a seamless shopping experience across different channels.