1. Contents of the Newsletter

The newsletter from MCoBeauty showcases their best-selling, award-winning XtendLash mascara. The mascara is described as innovative tubing mascara that provides zero smudge, longer lashes, and is currently available at 52% off. The ultra-glossy, pigment-packed formula is highlighted for coating every lash, allowing users to build up for dramatic length and volume. Notably, the mascara can be easily removed with just warm water, eliminating the need for harsh rubbing.

The newsletter also introduces the XtendLash as the winner of the Glammys 2025 award, offering a $10 discount on Face products. Customers are encouraged to participate in the XtendLash Wheel of Glam where they can spin to win discounts of up to 50% off on the Glammy's Winners they voted for.

Additionally, the newsletter features new arrivals, best sellers, skincare products, and a blog section. The 'Wheel of Glam' promotion runs from 12:00am AEDT Thursday 3rd April to 11:59PM AEST Sunday 13th April 2025, with specific discount code terms and conditions outlined for customer reference.

2. Products

MCoBeauty's spotlight product in the newsletter is the XtendLash mascara, known for its innovative tubing technology. The mascara offers benefits of longer lashes, zero smudge, and easy removal with just warm water, making it a convenient choice for makeup enthusiasts. Customers are also presented with a discount on Face products and the opportunity to win discounts through the XtendLash Wheel of Glam. The brand promotes a range of new arrivals, best sellers, and skincare products in addition to their award-winning mascara.

3. MCoBeauty Store

MCoBeauty, operating on the domain mcobeauty.com, is a beauty brand that emphasizes innovative and award-winning products like the XtendLash mascara. The store offers a variety of makeup, skincare, and beauty blog content to cater to different customer preferences. With a focus on animal test-free, vegan, and cruelty-free products, MCoBeauty promotes a conscious approach to beauty. Customers can enjoy perks like free shipping on orders over $75AUD, and afterpay options for convenient payment. The brand maintains privacy policies and allows customers to update their preferences or unsubscribe as needed.