MAM x CASA BATLLÓ: A Creative Collaboration

1. Newsletter Overview

The newsletter announces the launch of a jewelry collection inspired by Gaudí's legendary dragon symbol located on the rooftop of Casa Batlló in Barcelona. The collection is a result of a collaboration between MAM and Casa Batlló, with MAM founders Anthya Tirado & Jordi Albert leading the initiative. An art installation at Casa Batlló's ground-floor window display showcases the collection's inspiration. The installation features Gaia, MAM's conceptual avatar, transforming Casa Batlló's facade into a living canvas combining art, technology, and design. A special event was held to celebrate the collection launch, offering an immersive journey inside Casa Batlló guided by Gaudí expert Jordi Carriuesco, ending on the rooftop where the ceramic tiles reveal the jewelry pieces' inspirations.

2. Products

The jewelry collection is inspired by Gaudí's dragon symbol on Casa Batlló's rooftop. Each piece is a reflection of the architectural wonders of the iconic building, capturing the essence of Gaudí's unique style and incorporating elements from the legendary dragon. The collection's designs are likely to feature intricate details, creative craftsmanship, and a blend of art and modernity.

3. Store - MAM Originals (mamoriginals.com)

MAM Originals, the store behind the collaboration with Casa Batlló, is known for its distinctive and sustainable jewelry designs. Their pieces often draw inspiration from art, architecture, and nature, resulting in elegant and contemporary collections. With a focus on using eco-friendly materials like wood and stainless steel, MAM Originals creates accessories that are not only fashionable but also environmentally conscious. The collaboration with Casa Batlló highlights MAM Originals' commitment to innovation and creativity in the world of jewelry.