Thesis Unveils Dahlia and Julep: New Lighting Designs from Lumens

This newsletter from Lumens, sent under the subject line "New from Thesis: Meet Dahlia and Julep," introduces two new lighting designs from the Thesis brand while also promoting early access to a Black Friday sale, a gift guide, and the store's latest arrivals. Below is a detailed look at everything the message contains.

Contents of the Newsletter

Promotional Offer at the Top

The newsletter opens with a headline offer: save $50 on orders of $500 or more by using the code EMAIL50. A "Shop Now" call-to-action sits beside it, encouraging readers to act on the discount right away.

Fresh Forms Section

The "Fresh Forms" section highlights new designs from the names shaping interiors today. The featured spotlight is on Thesis, which the message describes as bringing two new designs to the dining room: Dahlia and Julep.

New Arrivals and Brand Showcase

The newsletter then showcases a series of new arrivals under the heading "From Brands You Love." The products listed include:

• Fazzo Table Lamp by In Common With
• Sumo Loveseat by Fatboy
• Jeff Linear Suspension by Vistosi
• Soren Stool
• Ample Mini Pendant by Interlude Home by RBW
• Lepid Sideboard by Kartell
• Pantaya Pendant by Pablo Designs
• Dondolina Table Lamp by Zafferano America

A "Shop New Arrivals" button closes this section.

Black Friday Early Access

A banner announces early access to a Black Friday sale with discounts of up to 50 percent off, with a "Shop Now" link. The fine print clarifies that discounts apply to select products only and range from 10 to 50 percent off.

Gift Guide and Navigation

A gift guide link is included, along with main navigation categories: Furniture, Lighting, Decor, and Fans.

Text Message Sign-Up and Trade Program

Readers are invited to sign up for texts and to join the Lumens Trade program. The message also provides a phone number, (877) 445-4486, for speaking with the team of experts. The text message terms explain that subscribing to Lumens texts on 82215 means agreeing to recurring automated marketing messages, that consent is not a condition of purchase, and that message and data rates may apply.

Footer Information

The footer lists the Lumens address at 724 Battery Street, San Francisco, CA 94111, and includes an unsubscribe option.

The Products

Dahlia by Thesis

Dahlia is designed for the dining room and features opal glass spheres placed at the ends of curved arms. According to the newsletter, this arrangement softens the light before it reaches the table, creating a gentle, diffused glow. The newsletter highlights two versions of the design:

• Dahlia Chandelier, a ceiling-mounted fixture suited to dining spaces.
• Dahlia Wall Sconce, a wall-mounted option that brings the same soft, opal-glass look to walls.

Julep by Thesis

Julep draws oval shades together on a brushed gold frame, producing a more compact silhouette. Its streamlined form makes it a good fit for spaces where a smaller footprint is preferred. Julep is offered in two forms:

• Julep Pendant, which hangs from the ceiling over a dining table or other focal areas.
• Julep Wall Sconce, which adds the same brushed gold and oval-shade styling to a wall.

Other New Arrivals

The newsletter's new arrivals span lighting, seating, storage, and more. Notable items include the Fazzo Table Lamp, the Sumo Loveseat by Fatboy, the Jeff Linear Suspension by Vistosi, the Soren Stool, the Ample Mini Pendant by Interlude Home by RBW, the Lepid Sideboard by Kartell, the Pantaya Pendant by Pablo Designs, and the Dondolina Table Lamp by Zafferano America. Detailed descriptions of these items are not included in the message.

About the Store: Lumens

Lumens is a design retailer whose messaging positions it as "The designer's source." Based at 724 Battery Street in San Francisco, California, the store offers a broad range of product categories, including furniture, lighting, decor, and fans. Its emphasis on design-forward brands such as Thesis, Kartell, Vistosi, Fatboy, and Zafferano America signals a focus on contemporary and modern interiors.

The retailer serves multiple audiences. Its featured offers include an email discount, early access to a Black Friday sale, and a gift guide, all of which point to a shopping experience aimed at both individual homeowners and holiday gift buyers. The Lumens Trade program suggests additional support for professionals such as designers and architects, and the availability of a phone line staffed by a team of experts adds a personal service dimension to the online store.

Lumens also offers text message updates, with clearly stated terms that make consent optional and separate from purchasing. Taken together, the newsletter presents Lumens as a curated, design-focused retailer that combines well-known brands, seasonal promotions, and expert customer support.