Newsletter Analysis: Meet the Makers – the design of First Class
Contents of the Newsletter:
The newsletter titled "Meet the Makers – the design of First Class" invites readers to explore the behind-the-scenes of how Lufthansa Allegris First Class was redefined by the designers at PriestmanGoode in London. It emphasizes on new shapes, unexpected materials, fresh ideas, and smart solutions incorporated to enhance the First Class experience. The readers are encouraged to meet the head designer, Daniel MacInnes, and understand the process of creating a home-like experience above the clouds.
Products Overview:
The newsletter hints at innovative cabin seat designs for Lufthansa Allegris, promising a new generation of seating experience. The products are described as not off-the-shelf, indicating a tailored approach to meet passengers' needs. It mentions passengers' active involvement in the development process, leading to valuable insights and ideas. Readers are also invited to explore other highlights of Lufthansa Allegris digitally, suggesting a blend of modern technology and passenger-centric design.
Store - lufthansa.com:
The newsletter originates from the domain lufthansa.com, which is the official website of Deutsche Lufthansa AG, a prominent airline company. The store's focus is on providing top-notch air travel services, including First Class experiences like Lufthansa Allegris. With a commitment to innovation and customer satisfaction, Lufthansa.com showcases a blend of luxury and cutting-edge technology to enhance passengers' journey. The involvement of designers like PriestmanGoode reflects the store's dedication to redefining air travel standards, ensuring a comfortable and memorable flying experience for its customers.
