Free messaging above the clouds
Newsletter Analysis: Free Messaging Above the Clouds
Contents of the Newsletter
The newsletter from Lufthansa introduces a new feature of offering free, unlimited messaging on board their flights. Passengers can now stay connected with their loved ones using FlyNetⓇ Messaging at no extra charge. The service is accessible by visiting the FlyNetⓇ portal on a mobile device during the flight and logging in with a personal Travel ID or a Miles & More number. Additionally, passengers can opt for internet packages with varying speeds, such as FlyNet® Premium, providing speeds of up to 4 Mbit/s for activities like VPN email services and fast browsing. The newsletter also highlights the ability to pre-book preferred internet packages using the FlyNetⓇ app for a seamless in-flight internet experience.
Products Featured
The main product showcased in the newsletter is the FlyNetⓇ service, which offers free messaging on board Lufthansa flights. Additionally, passengers can choose from various internet packages to enhance their connectivity during the flight. The FlyNet® Premium package, with speeds of up to 4 Mbit/s, is emphasized as ideal for tasks requiring faster internet access such as VPN services and quick web browsing.
About Lufthansa Store
The newsletter is sent from Lufthansa, an airline company renowned for its premium services and exceptional flight experiences. The store's domain, lufthansa.com, is the online platform where customers can access flight bookings, travel information, services like FlyNetⓇ messaging, and other amenities offered by Lufthansa. Lufthansa is a Star Alliance member, ensuring global connectivity and seamless travel experiences for passengers. The company's corporate headquarters in Cologne, Germany, reflects its strong presence in the aviation industry, with a dedicated Board of Directors and Supervisory Board overseeing its operations. Lufthansa's commitment to data protection and customer satisfaction is evident through its provided links for data protection, imprint, and unsubscribe options in the newsletter footer.
