Black Friday at LOOKFANTASTIC: 22% Off Beauty Favourites and an Exclusive Edit
Overview of the Newsletter
The newsletter, titled "Psst... 22% Off is Live," announces the start of LOOKFANTASTIC's Black Friday sale. Its main message is simple: customers can enjoy unmissable savings on selected beauty products by entering the code FLASH22 at checkout. The email introduces the event with the line "Black Friday is here," encouraging readers to refresh their beauty routines while the discounts last.
The email is organised into several clearly labelled sections:
- Brand navigation bar: A header listing featured brands, including Kérastase, ESPA, Clinique, Sol de Janeiro, and RITUALS, along with a "Restock Exchange" reference.
- Selected Beauty Offer: A banner highlighting 22% off selected beauty items with the code FLASH22 and a "Shop Now" call to action.
- Product showcase: Six featured products, each displaying its original price and discounted price.
- Shop by Brand: A row of brand logos, including Tom Ford, Rituals, Elemis, Kylie Cosmetics, Color Wow, Brazilian Bum Bum, and others, linking to their respective pages.
- The Black Friday Edit: A bundle promotion offering over £195 worth of beauty products for just £40, with savings of over 80%.
- BeautyPlus+ loyalty programme: Members earn 5 Plus Points for every £1 spent, and 500 Points convert into £5 credit.
- Footer: Links to seasonal categories (Christmas, New In, Offers 2026), social media, the privacy policy, and unsubscribe options.
The email also includes standard terms: prices and titles are subject to change and availability, discount codes cannot be combined with other promotional codes, and minimum spend thresholds apply to the basket value after discount, excluding delivery charges.
The Featured Products
The newsletter spotlights six products, all available with 22% off using the FLASH22 code:
- Kérastase Genesis Hair Serum (90ml): Reduced from £52.00 to £40.56. This haircare serum is designed to strengthen weakened hair and reduce breakage, making it a popular choice in professional haircare routines.
- Sol de Janeiro Exclusive Cheirosa & Shine Set: Reduced from £29.00 to £22.62. An exclusive gift set from the Brazilian beauty brand known for its indulgent, fragrant body care, offering a convenient way to sample its signature scents.
- ESPA Bergamot and Jasmine Bath and Shower Gel (250ml): Reduced from £21.00 to £16.38. A luxurious wash inspired by the spa brand's aromatherapy heritage, combining uplifting bergamot with floral jasmine.
- Clinique Almost Lipstick in Nude Honey: Reduced from £25.00 to £19.50. A sheer, buildable lipstick shade offering a natural, everyday finish.
- Medicube Collagen Jelly Cream (110ml): Reduced from £19.90 to £15.52. A hydrating moisturiser formulated with collagen to support skin plumpness and a smooth, dewy finish.
- Ole Henriksen Sweet + Smooth Lip Duo: Reduced from £25.00 to £19.50. A two-piece lip care set designed to exfoliate and hydrate lips for a soft, smooth texture.
Each product represents a different category of beauty, from haircare and body care to makeup and skincare, allowing shoppers to stock up across their routine at a consistent discount.
About the Store: LOOKFANTASTIC
LOOKFANTASTIC is a leading online beauty retailer, operated by THG Beauty Limited and registered in England. Its Portuguese domain, lookfantastic.pt, serves customers who want access to a wide selection of skincare, haircare, fragrance, makeup, and wellness products from both established luxury names and emerging favourites.
The retailer's identity is built around curation and convenience. Its shop-by-brand structure gives shoppers direct access to prestige and niche labels alike, while seasonal sections such as Christmas, New In, and Offers help customers discover fresh arrivals and promotions throughout the year. The store's Black Friday campaign, as seen in this newsletter, demonstrates its focus on value, with a 22% sitewide-style code on selected products and a bundled edit offering exceptional savings.
A significant part of the brand experience is its loyalty scheme, BeautyPlus+. By earning Plus Points on every purchase and converting them into account credit, members are rewarded for repeat custom. Exclusive offers for members add further incentive to remain subscribed to the brand's communications.
Overall, LOOKFANTASTIC positions itself as a one-stop destination for beauty enthusiasts, combining a broad product range, competitive seasonal promotions, and a rewards programme designed to encourage long-term loyalty.
