LookFantastic Black Friday: 22% Off Beauty Favourites with Code FLASH22
Overview of the Newsletter
The LookFantastic email is titled "Psst... 22% Off is Live" and announces the start of its Black Friday sale. The header lists the featured brands, including Kérastase, ESPA, Clinique, Sol de Janeiro, and Rituals, and highlights a "Restock Exchange" offer. The main message is a store-wide savings event on selected beauty products, unlocked with the discount code FLASH22.
The copy is short and direct: "Black Friday is here. Get unmissable savings on your beauty favourites and elevate your routine." A prominent "Shop Now" button leads readers straight to the sale.
The email then moves through several sections:
- Featured products: six discounted items, each shown with its original and sale price.
- Shop by Brand: a row of brand logos, including Tom Ford, Brazilian Bum Bum, Color Wow, Sol de Janeiro, Elemis, and Kylie Cosmetics.
- The Black Friday Edit: a curated bundle promoted as offering over 80% in savings.
- Beauty Plus+ rewards: a call to join the loyalty programme and earn points.
- Footer links: Christmas, New In, and Offers 2026, plus social media, legal details, and unsubscribe options.
Featured Products and Prices
All six featured products carry a 22% discount when the code FLASH22 is applied at checkout:
| Product | Original Price | Sale Price (22% Off) |
|---|---|---|
| Kérastase Genesis Hair Serum (90ml) | £52.00 | £40.56 |
| Sol de Janeiro Exclusive Cheirosa & Shine Set | £29.00 | £22.62 |
| ESPA Bergamot and Jasmine Bath and Shower Gel (250ml) | £21.00 | £16.38 |
| Clinique Almost Lipstick in Nude Honey | £25.00 | £19.50 |
| Medicube Collagen Jelly Cream (110ml) | £19.90 | £15.52 |
| Ole Henriksen Sweet + Smooth Lip Duo | £25.00 | £19.50 |
Product Highlights
- Kérastase Genesis Hair Serum: a haircare treatment from the premium Kérastase range, offered here as the highest-value item in the promotion.
- Sol de Janeiro Exclusive Cheirosa & Shine Set: a body care gift-style set from the fragrance-led Brazilian brand, known for its signature scents.
- ESPA Bergamot and Jasmine Bath and Shower Gel: a 250ml wellness-inspired body wash with a floral-citrus fragrance.
- Clinique Almost Lipstick in Nude Honey: a sheer, everyday lip colour from Clinique's popular Almost Lipstick line.
- Medicube Collagen Jelly Cream (110ml): a skincare moisturiser from the Korean skincare brand Medicube, positioned for hydration and a plumper-looking finish.
- Ole Henriksen Sweet + Smooth Lip Duo: a two-product lip care set designed to exfoliate and hydrate lips.
The Black Friday Edit
The newsletter also promotes "The Black Friday Edit," described as "Beauty's best, wrapped up in an exclusive edit." It is worth over £195 but available for just £40, which the email presents as a saving of more than 80%. This is the most dramatic value offer in the campaign and is aimed at shoppers who want a broad selection of products in one purchase.
Beauty Plus+ Loyalty Programme
The email promotes LookFantastic's Beauty Plus+ rewards scheme. Members earn 5 Plus+ Points for every £1 spent. Points can be built up, used to level up, and exchanged for perks. The redemption rate is 500 Plus+ Points = £5 credit. Non-members are encouraged to join, and the email notes that members who unsubscribe will stop receiving Plus+ exclusive offers.
Terms and Conditions
The fine print includes several important conditions:
- Prices and product titles are correct at the time of sending but may change, and stock is subject to availability.
- Onsite savings are calculated against the recommended retail price (RRP).
- Discount codes cannot be combined with other promotional codes.
- Minimum spend thresholds apply to the basket total after discount and exclude delivery charges.
About LookFantastic
LookFantastic is a UK-based online beauty retailer, operated by THG Beauty Limited, which is registered in England. Based on this newsletter, the store offers a wide selection of premium and luxury beauty brands across skincare, haircare, fragrance, makeup, and bath and body products. It combines well-known international labels with its own curated sets and edits, and it runs seasonal campaigns such as Black Friday and Christmas, along with a "New In" section for new arrivals.
The retailer also puts strong emphasis on its loyalty scheme, Beauty Plus+, which rewards repeat shopping and encourages customers to return. Its email marketing is clearly built around urgency and value, using clear discount codes, strikethrough pricing, and bold calls to action. The promotional approach suggests a retailer aiming to attract both bargain-focused shoppers during peak sale periods and long-term loyal customers.
Summary
The LookFantastic Black Friday email offers a 22% discount on selected beauty products using the code FLASH22. It highlights premium brands such as Kérastase, Clinique, and Sol de Janeiro, promotes The Black Friday Edit as a high-value bundle, and encourages sign-ups to the Beauty Plus+ rewards programme. Shoppers should check the terms, particularly the rules against stacking codes and minimum spend requirements, before purchasing.
