It’s here! A COMPLETE UNKNOWN capsule collection
Analysis of the Newsletter from Levi.com
1. Description of the Newsletter
The newsletter from Levi.com introduces the launch of a capsule collection called A COMPLETE UNKNOWN. It references Bob Dylan's iconic lyrics and includes quotes and references to his songs. The collection celebrates Bob Dylan's legacy and includes signature styles seen on Timothée Chalamet in the film A COMPLETE UNKNOWN.
2. Products in the Newsletter
Highlighted products in the newsletter include:
- 1955 CUSTOMIZED 501® JEANS: These are iconic straight leg jeans transformed into a bootcut style. Leather 'D' belt is included.
- 'D' BELT: A recreation of one of Dylan's famous accessories.
- 1960S SUEDE JACKET: A remake of the classic suede jacket Dylan wore in the early '60s. Limited to only 200 pieces and comes with tributes to Dylan's artistry.
3. Description of Levi.com Store
Levi.com is an online store that offers a wide range of denim products. The store showcases Levi's Vintage Clothing along with special collections like A COMPLETE UNKNOWN dedicated to iconic figures like Bob Dylan. The store also has a member program called RED TAB™ that offers benefits like free shipping, birthday surprises, exclusive competitions, and early access to product drops for its members.