Beauty Insider: Get To Know Nova Kaplan
Newsletter Analysis: Beauty Insider featuring Nova Kaplan
Contents of the Newsletter:
The newsletter introduces Nova Kaplan, a talented makeup artist known for creating stunning looks for celebrities like Chrishell Stause and Chrissy Teigen. Nova shares her earliest beauty memory of watching her mom apply lipstick with a vintage lip brush, which inspired her passion for beauty. The newsletter highlights Nova's top picks, including skincare products and her beauty routine.
Products Featured:
Jouer Cosmetics showcases Nova's favorite products, such as the Skin Barrier Cream and Skin Barrier Balm. The Skin Barrier Balm is priced at $50 and is described as a hydrating and repairing solution for the skin. Nova praises the Skin Barrier Cream for its ability to nourish her skin without causing breakouts, emphasizing its role in enhancing her skin's elasticity. She applies the cream in the morning, seals it with the balm, and repeats the process at night. The cream is also used as a primer on no-makeup days for its tacky texture, allowing her to skip additional products.
About Jouer Cosmetics:
Jouer Cosmetics, the brand behind the newsletter, offers a range of beauty products including skincare, lip, face, eyes, and cheek products. Nova's favorites, the Skin Barrier Cream and Balm, reflect the brand's commitment to creating effective and multi-functional skincare solutions. The company is based in Los Angeles, California, and emphasizes the importance of quality ingredients and innovative formulations in its products. Jouer Cosmetics aims to empower individuals to enhance their natural beauty and express themselves through makeup.