Newsletter Analysis: Goodbyes, Hellos, and an Offer for you

1. Newsletter Contents:

The newsletter from Joann.com addresses the customers, informing them about the transition to become a part of the Michaels family. The message expresses gratitude to the customers who have been a part of Joann for the past 82 years and introduces Michaels as the new destination for their crafting needs. Michaels is highlighted as a valuable resource for sewists, quilters, crocheters, and knitters with a vast selection of fabric, yarn, sewing supplies, and crafting essentials.

2. Products Description:

Michaels offers over 10,000 styles of fabric online along with an expanding range of fabric, notions, and sewing supplies in-store. The store caters to the needs of crocheters and knitters by stocking favorite national yarn brands such as Loops & Threads, with some sourced from the same mill as Big Twist yarn. Michaels also promises to introduce the Big Twist brand to their shelves in the upcoming fall. Beyond fabric and yarn, the store provides sewing machines, thread, crafting supplies, and materials for various art projects and celebrations, ensuring a seamless flow of creativity for customers.

3. Store Description - Joann.com:

Joann.com, the brand behind the transition, has been a trusted name for craft and fabric enthusiasts for over 80 years. While Joann.com is handing over the reins to Michaels, it has been known for its wide range of fabrics, crafting essentials, and sewing materials. The transition to Michaels promises a continuation of the service and variety that customers have come to expect from Joann.com, now under the Michaels brand.