Analysis of H&M Newsletter
1. Contents of the Newsletter:
The newsletter from H&M informs about the following:
- New arrivals at H&M.
- Member Days sale offering 20% off in the app starting from 20:00.
- Special discount of 30% on selected items in-store from 22/05 to 28/05/2025 for H&M Home and Beauty products.
- Information about the European law requiring disclosure of the "Price Minimum of the last 30 days" to increase transparency regarding price changes.
2. Products:
The products highlighted in the newsletter include:
- Women's clothing.
- Men's clothing.
- Baby and kids' clothing.
- H&M Home products.
- Beauty products.
3. Store (hm.com):
The store H&M (hm.com) offers a wide range of products in various categories like clothing for men, women, and kids, home decor items, and beauty products. The store provides a loyalty program with exclusive discounts for members, as seen in the newsletter. The app version of the store allows for easy shopping with special discounts, as mentioned in the newsletter. The inclusion of the "Price Minimum of the last 30 days" aligns with the European legislation for price transparency, demonstrating the store's commitment to providing clear pricing information to customers.
