Analysis of the Newsletter from H&M

1. Contents of the Newsletter

The newsletter from H&M introduces new arrivals and highlights some specific items. It mentions a loyalty program and showcases various dresses available for purchase. Additionally, it features a pre-loved summer occasion edit, which offers unique second-hand clothing for special seasonal events. The newsletter also provides information on downloading the H&M app, store locations, and contact details.

2. Products

The products featured in the newsletter include:

• Thin-strap dress priced at €22.99
• Rib-knit dress
• Draped bandeau dress at €29.99
• Cotton shirt print dress at €34.99
• Long cotton dress at €27.99
• Flounced skirt dress at €79.99 (discounted to €19.99)
• Pre-loved summer occasion edit

3. H&M Store (hm.com)

The H&M online store offers a wide range of fashion products for women, men, and children. The store also includes a beauty section and items for the home. Customers can download the H&M app for convenient shopping and access to exclusive offers. The website provides information on store locations, services, and contact details. H&M focuses on transparency, as seen in the explanation of the "Prezzo minimo degli ultimi 30 giorni" (Price minimum of the last 30 days) feature, complying with the new European legislation on price indication.