Newsletter Analysis: It’s just flannel.
Contents of the Newsletter:
The newsletter from Hockerty introduces the concept of flannel fabric beyond the traditional plaid lumberjack shirts. It explains that flannel is a type of fabric weave, not just a pattern, and can have a brushed finish for added softness. The text discusses the process of brushing flannel on one or both sides to achieve a cozy feel and mentions that the more brushing it receives, the warmer it becomes. It highlights that flannel shirts can come in solid colors, not just the classic plaid, and can elevate semi-formal looks when paired with chinos. The newsletter also emphasizes the customization options available, allowing customers to choose from 13 flannel fabrics and personalize all details to create a unique shirt that suits their style.
Products:
The newsletter focuses on custom flannel shirts available at Hockerty. Customers can select from a variety of flannel fabrics, choose collar types, and even add front pockets to tailor the shirt to their preferences. The emphasis is on creating a shirt that not only looks good but also feels comfortable due to the brushed softness of the flannel fabric. The text also suggests styling tips, such as wearing the shirt with an undershirt for a relaxed look or pairing it with a blazer for a smarter appearance.
Store - Hockerty.de:
Hockerty is an online store specializing in custom clothing, including shirts, suits, and outerwear. The store's domain, hockerty.de, suggests a German origin. Hockerty offers a wide range of customization options, allowing customers to create personalized garments that reflect their individual style preferences. The store's focus on quality fabrics and attention to detail ensures that each piece is tailored to fit perfectly. With a user-friendly website and helpful customer service, Hockerty aims to provide a seamless shopping experience for those looking for custom-made clothing.
