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Oct 7, 2026 1:02 AM

Uptown Girl: new from HELSA

Shop now
Uptown Girl: new from HELSA
Oct 7, 2026 1:02 AM

Uptown Girl: new from HELSA

Shop now

Uptown Girl: New from HELSA

1. Newsletter Contents:

The newsletter introduces HELSA's fall collection inspired by Upper West Side women of the early 1980s. It highlights key pieces like structured jackets, wide-leg trousers, bow blouses, feminine dresses, and long coats. The collection focuses on tailored silhouettes, crisp poplin fabrics, and a mix of feminine and menswear-inspired elements. The newsletter also encourages readers to shop the new arrivals and stay connected with FWRD on social media.

2. Products Showcase:

The products featured in the newsletter include:

  • Structured Jackets: Sharp, menswear-inspired jackets that maintain their shape.
  • Wide-Leg Trousers: Loose trousers that create a stylish contrast when paired with fitted tops.
  • Bow Blouse: A crisp poplin blouse with a sculptural bow detail.
  • Feminine Dress: Dresses that can be styled with unexpected shoe choices for a modern look.
  • Long Coat: Oversized coats in tweed and camel, ideal for fall layering.

3. About FWRD Store:

FWRD is a fashion-forward online store that offers a curated selection of designer brands and collections. The store features a wide range of high-end fashion labels such as Saint Laurent, Gucci, Balenciaga, and more. FWRD provides international shipping with free express shipping on orders over $100 in the US. It also offers free 2-day shipping in the Los Angeles area. Customers can stay updated by downloading the FWRD mobile apps and enjoy a 15% discount on their first in-app purchase with the code IPHONE15. FWRD aims to deliver a seamless shopping experience for fashion enthusiasts worldwide.

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