The Singles' Day is just around the corner – we're already giving you 15% off!
EMP's Singles' Day Newsletter: 15% Off Before the Big Day
EMP has sent out a promotional newsletter with the subject line "The Singles' Day is just around the corner – we're already giving you 15% off!" The email is built around a Singles' Day sale and a 15% discount code, and it guides readers through the store's main categories: band merchandise, movies and TV, and fashion for men and women.
1. Contents of the Newsletter
Opening Offer
The header lists the store's main navigation (Women, Men, Band Merch, Movies & TV) and promotes a 15% discount with the message "Refresh your look and enjoy 15% off now!" Readers are invited to discover new wardrobe highlights, from trending band merchandise to new everyday styles.
Singles' Day Section
A dedicated Singles' Day block, titled "Falling in love with great deals!", promises attractive offers and selected highlights at "unbeatable prices." It links readers to the sale with a "Shop now" call to action.
Category Highlights
- T-shirts, Jackets & Coats, Hoodies and Shoes are presented as the core product groups.
- Black Premium is a curated selection meant to give outfits "an extra edge," under the tagline "You can never go wrong with Black."
- Dark Season Looks for Women highlights dresses, coats, shoes and T-shirts with "dark silhouettes, bold layers and statement pieces."
- Dark Season Looks for Men features T-shirts, jackets, hoodies and trousers with a "strong layers, zero compromise" theme.
- Motionless in White x KILLSTAR promotes an exclusive merchandise collection aimed at fans of the dark side.
Promotions and Incentives
- A contest to "Win a bathrobe of your choice!"
- A Backstage Club membership with a 30-day free trial.
- A November promotion offering a free T-shirt, with a minimum order value of £85.
Discount Terms
The 15% discount is valid until 10 November 2026 and requires a minimum order value of £39.99. The code is applied automatically at checkout once entered. It cannot be combined with other promotional codes and excludes books, media, tickets, vouchers, items that include a donation, and products from several German-language artists, including Rammstein, (Till) Lindemann, Böhse Onkelz, Broilers, Die Ärzte, Die Toten Hosen and Metality.
2. Products
The newsletter showcases a broad range of apparel and merchandise, with a strong focus on rock, metal and alternative music culture.
Apparel
- T-shirts: featured in the general collection, in the women's and men's Dark Season edits, and in the free-T-shirt promotion.
- Jackets and coats: including women's coats and men's jackets designed for darker, layered looks.
- Hoodies: highlighted for both men's and general collections.
- Dresses: part of the women's Dark Season selection.
- Trousers: part of the men's Dark Season range.
- Shoes: offered in both women's and general categories.
Band Merchandise
The newsletter states that EMP works directly with bands, labels, studios and publishers to supply officially licensed products. Featured artists include Slipknot, Iron Maiden, Motörhead, AC/DC, Sleep Token, Black Sabbath, Electric Callboy, Amon Amarth and Powerwolf, along with a "METALLIC" branded item. Motionless in White's exclusive KILLSTAR collection is the main limited-edition highlight.
Movies and TV
A Movies & TV category appears in the main navigation, although the newsletter does not describe specific titles.
3. The Store: EMP
EMP is a long-established retailer specialising in alternative, rock and metal fashion and merchandise. According to the newsletter footer, the company's copyright notice spans from 1986 to 2026, showing a history of more than three decades. The business operates as EMP Mail Order UK Ltd, a company registered in the United Kingdom, with its registered address in Plymouth, Devon.
The brand emphasises authenticity. Its "100% Official Merchandise" promise rests on direct partnerships with bands, record labels, studios and publishers, which means customers can expect officially licensed products rather than unofficial copies. This is a major selling point for music fans who want genuine tour and band merchandise.
EMP also offers a range of services beyond shopping. Its Backstage Club membership includes a 30-day free trial, and the company provides mobile apps on the App Store and Google Play. Customer support is available by email at mailbox@emp.co.uk, by live chat, and by phone during business hours, Monday to Friday, 9:00 am to 5:30 pm.
The newsletter is sent from a UK-based address, and the store's online presence is associated with the domain emp-online.it. Beyond the information in this email, details about the store's wider history, product range and policies are not provided.
Overall, EMP positions itself as a destination for fans of rock, metal and dark fashion. Its Singles' Day campaign combines a clear discount, exclusive collaborations and loyalty incentives to attract both longtime customers and newcomers.
