1. Contents of the Newsletter

The newsletter, titled "New: Advent calendars," opens with a promotion: free shipping and gifts on orders of £30 and above. It highlights that Divine is co-owned by cocoa farmers, a central part of the brand's identity.

The main feature is the new Advent Calendar range, presented as a way to make the Christmas countdown "a little sweeter." The email then promotes two main calls to action:

• Shop Advent Calendars: a link to the full calendar range.
• Explore Gifting: a section for finding Christmas gifts for chocolate lovers.

A "Shop Christmas" link and a gifting section complete the email, which closes with standard footer information: an unsubscribe option, a "View in browser" link, and the company's registered address in London.

2. The Products

The newsletter features two Advent calendars:

• Divine Seriously Smooth Milk Chocolate Advent Calendar: behind each door is a smooth milk chocolate heart.
• Divine Dark 70% Chocolate Advent Calendar: behind each door is a rich dark chocolate heart for those who prefer a more intense flavour.

According to the email, both calendars are made with Fairtrade ingredients, natural flavours, and no palm oil. A distinctive feature is that behind every door a nativity story unfolds, adding a festive storytelling element to the daily countdown.

Beyond the calendars, Divine promotes its wider Christmas range as festive treats designed to delight chocolate lovers while supporting the people and places behind each bar. The newsletter does not list prices or specific gift set contents, so readers would need to visit the website for those details.

3. About the Store: Divine Chocolate (divinechocolate.com)

Divine Chocolate is a chocolate brand with a clear social purpose at its core. Its emails emphasise that it is co-owned by cocoa farmers, which sets it apart from many confectionery brands. The message "a gift that tastes good and does good" captures the brand's approach: pleasure for the customer, with benefits flowing back to producers.

The brand's commitment to ethical sourcing is evident in its use of Fairtrade ingredients and its avoidance of palm oil. Its online shop, divinechocolate.com, offers free shipping on orders over £30 and promotes seasonal ranges, including Advent calendars and gifting selections.

The company is registered as Divine Chocolate Ltd, with an office at Sustainable Workspaces, 5th Floor, County Hall, Belvedere Road, London SE1 7PB. For shoppers planning their Christmas purchases, Divine offers a combination of festive indulgence and ethical credentials, making it a strong choice for anyone who values fair trade and transparent sourcing.