Newsletter Analysis: "We’re SO done with brass 🙄"
1. Contents of the Newsletter:
The newsletter focuses on addressing the issue of brassy hair, particularly for blondes. The UK General Manager, Carly, shares her experience of dealing with brassiness and finding the ultimate solution within Color Wow products. The key product highlighted is the CRISIS KIT FOR BLONDE HAIR, which includes the DREAM FILTER and COLOR CONTROL Purple Toning + Styling Foam. Customers are encouraged to watch Carly's before and after transformation video showcasing the effectiveness of the products. The newsletter also mentions a promotion offering a free gift with purchases above £60, along with free shipping on UK orders over £35.
2. Products Description:
The featured product in the newsletter is the CRISIS KIT FOR BLONDE HAIR priced at £38.50 (originally £45.50). The kit includes the DREAM FILTER, which is a hard water detox treatment that removes color-distorting minerals in just 3 minutes, resulting in brighter and shinier hair. Additionally, the kit contains the COLOR CONTROL Purple Toning + Styling Foam, a lavender-tinted foam that instantly neutralizes brassy tones on blonde and grey hair. Customers are offered a promotional discount of 15% on this kit. There is also a mention of a free gift offer on orders above £60, where customers can choose a travel-size product as a complimentary gift.
3. Store Description (colorwowhair.com):
Color Wow Hair is a beauty brand that specializes in hair care products aimed at tackling hair color issues. The store's domain colorwowhair.com offers a range of products designed to address specific concerns related to hair color, including brassiness for blondes. The store focuses on providing innovative solutions like the CRISIS KIT FOR BLONDE HAIR to help customers achieve their desired hair color goals. In addition to product promotions and discounts, the store emphasizes values like heat protection, cruelty-free formulations, color-safe ingredients, and being free from sulfates and phthalates. Color Wow Hair also provides a salon locator feature on its website for customers to find salons that carry their products, enhancing accessibility for consumers looking to purchase their favorite Color Wow products.