The Avalanche Midweight Turnout Is Just $60: Chick's Discount Saddlery Winter Clearance Roundup
1. Overview of the Newsletter
The email from Chick's Discount Saddlery opens with a headline promoting the Avalanche midweight winter turnout blanket at a clearance price of $60. The subject line uses horse and snowflake emojis to catch the eye, and the message is built around a series of clearance offers, each with its own "Shop Now" button. The main sections are:
- Avalanche Blanket Clearance: The featured item, a 1200 denier winter blanket by Equinavia, listed at $60 instead of the $199.99 compare-at price.
- Rugged Ride Elite Dog Coats: 600D ripstop waterproof coats for dogs, promoted with a "more colors available" note.
- Rugged Ride 150g Dog Blankets: A budget option at $9.99, presented under the heading "More Ways to Save."
- Outerwear Clearance: A sitewide style of offer advertising up to 85% off equestrian outerwear, including sherpa hoodies, fuzzy fleece and hybrid vests.
- Derby House Waterproof Boots: Creekstone Tall Shenandoah mid-calf boots starting at $84.99.
- Horze Detachable Neck Turnout Blankets: Listed at $74.99.
- Rugged Ride Waterproof Breathable Blankets: A 6000-series option with a stretch-fit mane tamer hood and zipper closure, listed starting at $59.99.
- Pre-Season Blanket Sale: Blankets starting at $25.
- Personalized Halters: A popular leather halter with a brass nameplate, on sale for $34.99.
- Everyday Low Prices: A closing banner advertising everyday low prices, with a general price point of $34.99.
The email ends with the store's address in Harrington, Delaware, unsubscribe and profile update links, a privacy policy link, and a note on the service provider. The overall tone is urgent and promotional. Phrases such as "while supplies last," "clearance," and "up to 85% off" encourage quick purchasing decisions, and the repeated calls to action make it easy to move from the email to the online store.
2. Product Details
Avalanche Winter Blanket by Equinavia
This is the headline product. It is made with a 1200 denier ripstop shell that the newsletter describes as waterproof, windproof and breathable. It contains 200 grams of fill, which the store classifies as midweight warmth. Several design features are highlighted:
- Gussets that allow generous freedom of movement for the horse.
- An extra long tail flap for added coverage at the rear.
- A quick clip front for fast and simple putting on and taking off.
- Available in sizes 69 to 80.
The compare-at price is $199.99, and the clearance price is $60 while supplies last. The email specifically recommends it for rain, snow and rough pasture time.
Rugged Ride Elite 600D Ripstop Waterproof Dog Coats
These coats are designed for dogs and use a 600 denier ripstop waterproof construction. The email notes that more colors are available, but it does not list specific sizes or prices for this item.
Rugged Ride 150g Dog Blankets
A lightweight option with 150 grams of fill, priced at $9.99. The newsletter also lists a related dog blanket heading at $9.99, which suggests a budget line for everyday use.
Equestrian Outerwear Clearance
This offer covers a range of rider and stable apparel, with discounts of up to 85% off. Featured styles include sherpa hoodies, fuzzy fleece, and a hybrid vest. The email does not give individual prices, so shoppers will need to visit the site to see specific savings.
Derby House Creekstone Tall Shenandoah Mid-Calf Waterproof Boots
These waterproof boots are advertised starting at $84.99. Derby House boots appear more than once in the newsletter, which suggests a broader range of styles and colors is on sale.
Horze Detachable Neck Turnout Blanket
This turnout blanket has a detachable neck piece, which allows owners to adjust coverage depending on the weather. It is priced at $74.99.
Rugged Ride 6000 Waterproof Breathable Blanket with Stretch-Fit Mane Tamer Hood
The email presents this blanket as waterproof and breathable, with a stretch-fit mane tamer hood that closes with a zipper. It is listed starting at $59.99, and more colors are available. The wording in the email is somewhat unclear about the exact pricing structure, so buyers should confirm details on the product page.
Pre-Season Blanket Sale
Blankets in this sale start at $25. The email does not list individual models, so this is best understood as a general discount on lighter or early-season blankets.
Personalized Leather Halter with Brass Nameplate
This halter is described as a popular item and is on sale for $34.99. The brass nameplate can be personalized, making it a practical gift or a way to label a horse's equipment.
Rugged Ride Stretch Mane Tamer
A stretch mane tamer priced at $25. The email also notes this item is available in several colors.
3. About the Store: Chick's Discount Saddlery
Chick's Discount Saddlery, which operates the website chicksaddlery.com, has been serving riders since 1975. Its name signals its core identity: a saddlery that offers equestrian gear at discounted prices. The newsletter's header, "Since 1975," suggests a long-standing business with deep roots in the horse community.
The store is based at 18011 South Dupont Highway in Harrington, Delaware. The newsletter is sent from saddles@chicksaddlery.com, which points to the store's focus on saddlery and tack along with its wider line of horse and dog apparel.
From this email, the store appears to carry a broad inventory that includes:
- Horse turnout and winter blankets from brands such as Equinavia, Horze and Rugged Ride
- Dog coats and dog blankets
- Equestrian outerwear and fleece apparel
- Waterproof riding and barn boots from Derby House
- Halters and other leather tack, including personalized items
The store's marketing emphasizes value. Phrases such as "Low Prices Everyday All the Time" and frequent clearance events show a business that competes on price while still offering recognized brands. The newsletter also includes standard customer-facing features, such as an unsubscribe option, a profile update link and a privacy policy, which reflect routine email compliance practices.
Overall, Chick's Discount Saddlery comes across as an established, value-focused equestrian retailer. Its winter clearance email is designed to move seasonal stock quickly, and it gives customers a clear snapshot of what the store offers, from practical weather protection for horses and dogs to everyday riding apparel and tack.
