Overview of the Newsletter

The newsletter, sent under the subject line "Redeem Your 11% Off", is a promotional email from Cartridge People to its customers. Its main purpose is to encourage recipients to use a discount code, 11REDEEM, which gives 11% off Cartridge People compatible own-brand ink, toner, label tapes and rolls, as well as 11% off office supplies and stationery.

The email opens with a banner highlighting three selling points: free delivery on orders over £35, unbeatable prices, and a 100% satisfaction guarantee. A navigation bar links to the main product categories: Labels and Tapes, Printer Cartridges, Printers, Office Supplies and Paper.

A key call to action appears in the main promotional block, with a "Shop Now" button. The email also includes a prompt for recipients who have not registered a printer with the company. It invites them to "Tell Us Your Printer" so they can receive personalised offers for their printing needs.

Featured Products in the Email

• Cartridge People A4 Extra White (168CIE) Copy Paper, 80gsm, 500 Sheets (FSC Certified): priced at £5.99 and rated by 433 reviewers.
• Cartridge People A4 Extra White (168CIE) Copy Paper, 80gsm, 2500 Sheets (FSC Certified): priced at £19.99 and rated by 362 reviewers.

Both paper products have an "Add To Basket" button and a "View Product" link.

Office Supplies Promotion

A dedicated section, titled "11% Off Your Stationery Cupboard Top-Up", encourages customers to restock everyday items that tend to run out first, such as pens, notebooks, folders and labels. Brands shown include Sharpie, Pukka Pad and STABILO. The section recommends using the 11REDEEM code at checkout to keep a team stocked for the weeks ahead, with a "Shop Office Supplies" button.

The fine print clarifies that the office supplies offer excludes OEM ink and toner.

Brands and Trust Signals

The email includes a "Shop by brand" section listing printer and consumables manufacturers: Brother, Canon, Epson, HP, Kyocera, Lexmark, OKI, Samsung, Xerox and DYMO. It also displays award badges, including a 2025 Bronze Winner mention from the Cheshire Business Awards and an ecommerce silver mention. A review widget notes more than 133,982 customer reviews on Reviews.io.

Terms and Conditions

• The voucher code 11REDEEM ends at midnight on Sunday, 15 November 2026.
• It cannot be combined with products marked "special price" or "exclusive price" on the website.
• The discount cannot be honoured after the expiry date.
• The offer is only valid while stocks last.
• Office supplies and stationery exclude ink and toner.

The email also includes links to update email preferences, a contact form, the website version of the email, the terms and conditions, and the privacy policy.

The Products

Own-Brand Printer Consumables

The main offer covers Cartridge People's compatible own-brand range. This includes ink cartridges, toner cartridges, and label tapes and rolls. Compatible products are designed to work with a printer's existing consumables, offering a lower-cost alternative to original manufacturer (OEM) supplies. The email does not list specific model numbers or individual prices for these items.

A4 Copy Paper (FSC Certified)

Two sizes of A4 Extra White copy paper are featured:

• 500 sheets at £5.99, suitable for smaller or occasional printing needs.
• 2500 sheets at £19.99, a bulk option that works out cheaper per sheet for higher-volume users.

Both are 80gsm paper and carry FSC certification, meaning the paper comes from responsibly managed forests. The product code 168CIE is shown in the product names.

Office Stationery

The office supplies range covers everyday items such as pens, notebooks, folders and labels. The email names Sharpie, Pukka Pad and STABILO as examples of brands available.

Printers

The email invites customers to register their printer, but it does not promote a specific printer model. Customers can browse printers by brand, including those listed above.

About the Store: Cartridge People

Cartridge People is a UK-based supplier of printer consumables and office supplies, operating from its website at cartridgepeople.co.uk. The company presents itself as a one-stop shop for printing needs, offering ink, toner, label tapes, printers and paper alongside a broader range of stationery.

Company Details

According to the email footer, the Cartridge People brand is a trademark in Europe and the UK, operated under licence by The Cartridge People Ltd. The company registration number is 08257316, and its registered office is Unit 13 Orion Park, University Way, Crewe, CW1 6NG.

Customer Promises

The store highlights several commitments to shoppers:

• Free delivery on orders over £35.
• "Unbeatable prices".
• A 100% satisfaction guarantee.

Reputation and Recognition

Cartridge People promotes its customer feedback and industry recognition. Its reviews are displayed through Reviews.io, with more than 133,982 reviews cited in the newsletter. It also displays awards, including a 2025 Bronze Winner mention from the Cheshire Business Awards.

Customer Engagement

The store encourages personalisation by asking customers to register their printer, which allows it to tailor offers to individual printing needs. Its emails also provide options to manage preferences and contact customer support through an online form.