Danner, Boyds of Texas, Elmer, and Wren: Bespoke Post's Latest Edit
This Bespoke Post newsletter brings together four collaborations and curated picks spanning footwear, outerwear, fragrance, gloves, and outdoor gear. Together they make a clear case for cold-weather living: sturdy boots, warm layers, a signature scent, and gear for nights under the stars.
What the Newsletter Contains
The email opens with an exclusive announcement: "We Left Our Mark on a Danner Classic." It introduces Bespoke Post's first collaboration with Danner, the heritage American boot maker founded in 1932. The newsletter then moves through several themed sections, each with its own call to action.
1. The Danner Collaboration
The lead feature highlights the Mountain Pass Boot, built on the Portland floor Danner has used since the 1930s. The boot combines premium leather, waterproof GORE-TEX, nickel hardware, and the Bespoke Post signature map detail at the heel. Two sets of laces are included.
2. Line of Trade
This section focuses on cold-weather apparel:
- Chamois Mackinaw Shirt Jacket: A classic Mackinaw cut made from thick cotton chamois instead of scratchy wool. It is brushed on both sides and designed for cold mornings.
- Fieldworth Fatigue Overshirt: Featuring deep patch pockets, star-stamped buttons, and a square hem inspired by military surplus, made for off-duty wear.
3. Make a Lasting Impression
The fragrance section promotes the Boyds of Texas HWY 90 Eau de Parfum. It is a tribute to James Dean, who spent the summer of 1955 in Marfa, Texas, filming Giant along Highway 90, his last film. Also featured is a four-pack of swipe-on solid colognes.
4. Give Your Hands a Hug
This section introduces the Elmer by Swany Teddy glove line, made from soft, thick wool pile.
5. Gifts for the Great Outdoors
The closing section, branded with Wren, offers gear for stargazing, camping, and day trips, including a stargazing kit, an insulated dry bag cooler, and a folding camp bench.
6. Store Footer
The email closes with brand promises (free shipping on orders over $95, award-winning customer support, and free returns), social media links, preference and unsubscribe options, and the company's New York address.
The Products
Danner Mountain Pass Boot
The centerpiece of the newsletter. Its heritage Portland floor, premium leather upper, and GORE-TEX waterproof lining make it suited to wet and cold conditions. Nickel hardware and the signature map at the heel give it a distinctive, collectible look. Two sets of laces are included, so you can change the style or replace a worn pair.
Chamois Mackinaw Shirt Jacket
This jacket updates the classic Mackinaw, a traditionally wool-based shirt jacket, with brushed cotton chamois. Reinforced double-needle stitching adds durability. Chest pockets and handwarmer pockets keep you covered when the wind picks up, and three-piece sleeves give freedom of movement for reaching and hauling. The brushed interior and exterior provide a comfortable, lived-in feel.
Fieldworth Fatigue Overshirt
A practical layer with deep patch pockets, star-stamped buttons, and a square hem borrowed from military surplus. It is designed for relaxed, off-duty wear.
Boyds of Texas HWY 90 Eau de Parfum
This fragrance is offered in two sizes: a 9 ml travel size and a 50 ml bottle. Its notes are:
- Top: Elemi, Bergamot
- Heart: Sagebrush, Incense
- Base: Leather, Texas Cedar
It is presented as "The Dean Edition," a Texas-made tribute to the actor and the road that ran through Marfa.
Solid Colognes
The newsletter features individual swipe-on solid colognes in three scents:
- Wander: Cedarwood, Amber
- Horizon: Citrus, Juniper, Bergamot, Vetiver
- Drift: Citrus, Sea Salt
The Ash & Fir Solid Cologne Four Pack bundles four scents so you can wear them solo or layer them. Its scent profiles include Saffron, Overlook Amber, Cedar Musk, Sea Salt, and Nutmeg. Each cologne is listed at roughly 0.53 oz.
Elmer Teddy 5 Finger Glove
This glove has a fuzzy, high-pile wool interior for warmth and a grippy palm for holding onto things. The fingertips are touchscreen-compatible, so you can use your phone without removing your gloves.
Elmer Teddy Mtn Mitt
A mitten design in which the fingers stick together to share warmth. It is well suited to sledding and sitting by fire pits.
Wren Stargazing Kit
The kit includes a handheld star finder and an illustrated guidebook, 50 Things to See in the Sky, which helps you identify what you're looking at.
Wren Insulated Dry Bag Cooler
A waterproof roll-top cooler with a built-in bottle opener. It floats if it goes overboard, which makes it useful for boating, paddling, or beach trips.
Wren Folding Camp Bench
A two-person camp bench with bamboo armrests. Its frame folds flat enough to fit easily in a vehicle for the ride home.
About the Store: Bespoke Post
Bespoke Post is a New York-based brand (151 W 25th St, Floor 5, New York, NY 10001) that positions itself as a curator of distinctive goods for men. Based on this newsletter, the store's identity rests on several pillars.
A Curated Approach
Rather than presenting a generic catalog, Bespoke Post stories its products. Each feature has a narrative, such as the Danner boot's history, the James Dean fragrance tribute, or the Elmer gloves' origins in Gloversville, New York, in 1893. The brand also creates exclusive collaborations, including its first partnership with Danner.
Support for Small Brands
The newsletter states that the company has purchased over $200 million from small brands. This emphasis on independent makers is central to the brand's pitch and gives shoppers a sense that their purchases support craftsmanship.
Customer Experience
The store highlights free shipping on orders of $95 or more, free returns, and what it calls award-winning customer support. Its email preference center and unsubscribe options give subscribers control over how often they hear from the brand.
Lifestyle Focus
The brand's voice is confident and understated, often describing its products in terms of how they make the customer feel: "the quiet confidence of knowing you're the best-smelling one in the room," or being "ready for the cold mornings coming." This tone suggests that Bespoke Post sells more than goods; it sells a rugged, well-made, American-leaning lifestyle centered on the outdoors, craftsmanship, and thoughtful gifts.
Our Assessment
Bespoke Post comes across as a brand that blends heritage and storytelling with practical, seasonal gear. For shoppers who value quality, provenance, and a sense of discovery, this newsletter reflects a store that knows how to turn a product list into a compelling editorial experience.
