Newsletter Analysis: Hello, Sunshine! My new favorite Kenyan coffee
1. Newsletter Contents
The newsletter introduces subscribers to Kitale Coffee Company, a new roaster partner, and their high-grade Kenyan coffee called Kenya Matunda AA. The coffee is described as crisp, citrusy, and sun-drenched, with flavor notes of plum, grapefruit, watermelon, and honey. The newsletter highlights the unique characteristics of Kenyan coffee and the direct relationship Kitale Coffee has with Kenyan producers. It also mentions the challenges in direct trade for Kenyan coffee and the impact of supporting small producers through direct relationships.
The newsletter also includes information about a $100k giveaway for customers, where every $1 spent equals one entry. It promotes membership perks such as personalized deliveries, free shipping on 2+ bags, and 15% savings on every coffee purchase. The newsletter ends with a call to action to reserve a bag of the Kenya Matunda AA coffee.
2. Product Description: Kenya Matunda AA Coffee
The Kenya Matunda AA coffee from Kitale Coffee Company is a 100% Arabica light roast known for its fruit-forward profile. With tasting notes of plum, grapefruit, watermelon, and honey, this coffee offers a vibrant and citrusy flavor experience. It has a full, honeyed body with a sparkling acidity that makes it ideal for enjoying as both a hot brew or over ice.
This coffee is sourced directly from Kenyan producers by Kitale Coffee, showcasing their commitment to building direct relationships and supporting small farmers. The newsletter mentions that Kitale also offers a darker roast option, catering to those who prefer a richer, roastier flavor profile.
3. Store Profile: Bean Box
Bean Box is an online coffee subscription service based in Seattle, WA, and featured as an Inc. 5000 company. The store curates a selection of specialty coffees from various roasters, with a focus on quality and unique coffee experiences for customers. By partnering with roasters like Kitale Coffee Company, Bean Box brings exclusive and high-grade coffees to coffee enthusiasts.
Bean Box emphasizes direct relationships with coffee producers and supports initiatives that promote transparency and sustainability in the coffee supply chain. The store offers membership perks such as personalized deliveries, free shipping on multiple bags, and savings on coffee purchases to enhance the customer experience. Through its mission to bring better mornings to customers, Bean Box aims to provide a convenient and enjoyable coffee subscription service.
