Newsletter Analysis: Discovering Kitale Coffee Company's Kenyan Matunda AA
1. Newsletter Contents:
The newsletter introduces Kitale Coffee Company, a new partner of Bean Box, offering direct-sourced, high-grade Kenyan coffees. Their featured coffee, Kenya Matunda AA, is described as crisp, citrusy, and sun-drenched with flavor notes of plum, grapefruit, watermelon, and honey. The newsletter highlights the unique qualities of Kenyan coffee and the impact of direct trade relationships on small farmers and specialty coffee production. Customers are also reminded of a $100k giveaway promotion and invited to subscribe for a chance to get a free bag of coffee.
2. Product Description:
Kitale Coffee Company's Kenya Matunda AA is a fruit-forward Kenyan coffee with a sparkling, citrusy acidity and a honeyed body. It features notes of pink grapefruit, lime, red plum, violet florals, watermelon juice, and a hint of baking spice. The coffee is sourced through direct relationships with Kenyan producers, offering customers a taste of regions not commonly found in the market. Additionally, dark roast options are available for those who prefer a richer flavor profile. The coffee is priced at $19.00 per 12 oz bag, with a discounted member price of $16.15.
3. Store Description: Bean Box (beanbox.co)
Bean Box is an Inc. 5000 company based in Seattle, WA, specializing in curating and delivering high-quality, specialty coffees from various roasters to coffee enthusiasts across the United States. The company prioritizes direct relationships with coffee producers, ensuring transparency and quality control in their offerings. Bean Box offers subscription plans that allow customers to personalize their coffee deliveries, access member perks such as free shipping and savings on purchases, and contribute to supporting small farmers in the coffee industry. The company's mission is to bring better mornings to customers through a selection of premium coffees.
