Newsletter Analysis: A Colombian Coffee That Gives Back
1. Contents of the Newsletter:
The newsletter highlights the Tomorrow Seasonal Project from Ruby Coffee Roasters, a Colombian coffee sourced from small-scale farmers within an organic growers' cooperative. It emphasizes the mission behind the project, which aims to support producers who lack resources or access to fair markets. By paying fair prices and directly connecting with these farmers, Ruby helps support local communities, education, and environmental initiatives.
The coffee is described as having flavor notes of lemon, almond, pear, and dark chocolate. The newsletter also shares the curator's personal experience of visiting Colombian coffee farms, stressing the importance of sustainable farming practices for producing high-quality coffee.
2. Products Description:
The featured product is the Tomorrow Seasonal Project Colombian coffee from Ruby Coffee Roasters. It is a single-origin coffee sourced from small Colombian farms, offering fruity and chocolaty flavor profiles with a rich, chocolaty backbone. The coffee is described as silky, sweet, and sunny, with bright lemon notes, sweetness akin to canned peaches, and a clean dark chocolate finish.
Customers can purchase a bag of this coffee for $19.25, with a membership discount available at $16.36. Additionally, customers can get 100 bonus entries for the $100,000 giveaway with any purchase using the code FINALWEEK100.
3. Store Description - Bean Box (beanbox.co):
Bean Box is a coffee company based in Seattle, Washington, as highlighted in the newsletter. The company prides itself on working with roasters like Ruby who respect producers and prioritize sustainable farming practices. Bean Box offers personalized coffee plans, ensuring better mornings for its customers all year long.
Membership perks include personalized deliveries, free shipping on orders of 2 or more bags from the same roaster, and 15% savings on every coffee purchase. Customers can also opt for a coffee subscription plan and receive their first bag free as a promotion.
